ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP SKEPTIS KONSUMEN PADA IKLAN HIJAU (STUDI KASUS PADA MASYARAKAT KOTA PALEMBANG KONSUMEN AIR MINUM DALAM KEMASAN (AMDK) MEREK ADES "PILIH, MINUM, REMUKKAN")

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP SKEPTIS KONSUMEN PADA IKLAN HIJAU (STUDI KASUS PADA MASYARAKAT KOTA PALEMBANG KONSUMEN AIR MINUM DALAM KEMASAN (AMDK) MEREK ADES "PILIH, MINUM, REMUKKAN")

The number of green advertising has been increasing recently accompanied by the increasing number of environmental problems faced. This research aims to determine the influence of environmental concern, buying behavior, and conservation behavior on skepticism toward green advertising. In addition, t...

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Bibliographic Details
Main Authors: Fenny Fathiyah, Zakaria Wahab
Format: Article
Language:English
Published: Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM 2017-01-01
Series:Journal of Management and Business Review
Subjects:
buying behavior
conservation behavior
demographic characteristics
environmental concern
green advertising
skepticism
Online Access:https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/32

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