SOCIAL NETWORKING TECHNOLOGIES IN MEDICINE

The article is a review of Russian and foreign publications on the use of social networking technologies in medicine. The analysis of social networks involves a special methodology that permits communications between the participants of social networks to be studied in a formalized way. The article...

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Main Authors: Aleksei A. Yakovlev, Vladimir B. Musatov, Larisa V. Glyzhina, Aleksandra Ya. Komarova, Yurii A. Amirkhanyan, Jeffrey A. Kelli
Format: Article
Language:Russian
Published: Ministry of Healthcare of the Russian Federation. “Kuban State Medical University” 2019-03-01
Series:Кубанский научный медицинский вестник
Subjects:
Online Access:https://ksma.elpub.ru/jour/article/view/1627
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author Aleksei A. Yakovlev
Vladimir B. Musatov
Larisa V. Glyzhina
Aleksandra Ya. Komarova
Yurii A. Amirkhanyan
Jeffrey A. Kelli
author_facet Aleksei A. Yakovlev
Vladimir B. Musatov
Larisa V. Glyzhina
Aleksandra Ya. Komarova
Yurii A. Amirkhanyan
Jeffrey A. Kelli
author_sort Aleksei A. Yakovlev
collection DOAJ
description The article is a review of Russian and foreign publications on the use of social networking technologies in medicine. The analysis of social networks involves a special methodology that permits communications between the participants of social networks to be studied in a formalized way. The article presents the main terminology and history of the problem, as well as the interpretation of its key definitions (homogeneity, multiplicity, reciprocity/mutuality, bridge, density, distance, clustering coefficient, centrality). It is noted that the methods of social networking analysis are rarely used in the Russian healthcare system, compared to other countries. At the same time, existing social networks have an important impact on health-related behaviour, particularly in terms of contraception, the risk of contracting HIV infection and sexually transmitted diseases, smoking, obesity, physical activity and psychoactive drug consumption. It is important that social networks can be used to accelerate behavioural change, reduce undesirable consequences arising from the spread of negative behaviour, improve social changes and promote innovations. This technology referred to as network interventions, along with its methodology, is described in the present article. In addition, the results of studies into the application of this technology abroad are presented.Conclusion. The use of networking analysis in the domestic healthcare system, focused on Internet communities, can significantly improve the effectiveness of state programs aimed at improving population health.Conflict of interest: the authors declare no conflict of interest.
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spelling doaj.art-7a31e48966ac4f5da8f109d3b37946e82024-02-25T10:57:23ZrusMinistry of Healthcare of the Russian Federation. “Kuban State Medical University”Кубанский научный медицинский вестник1608-62282541-95442019-03-0126121922910.25207/1608-6228-2019-26-1-219-2291080SOCIAL NETWORKING TECHNOLOGIES IN MEDICINEAleksei A. Yakovlev0Vladimir B. Musatov1Larisa V. Glyzhina2Aleksandra Ya. Komarova3Yurii A. Amirkhanyan4Jeffrey A. Kelli5Saint Petersburg State UniversitySaint Petersburg State UniversitySaint Petersburg State UniversitySaint Petersburg State UniversityCentre for Research on HIV Prevention, Medical College of WisconsinCentre for Research on HIV Prevention, Medical College of WisconsinThe article is a review of Russian and foreign publications on the use of social networking technologies in medicine. The analysis of social networks involves a special methodology that permits communications between the participants of social networks to be studied in a formalized way. The article presents the main terminology and history of the problem, as well as the interpretation of its key definitions (homogeneity, multiplicity, reciprocity/mutuality, bridge, density, distance, clustering coefficient, centrality). It is noted that the methods of social networking analysis are rarely used in the Russian healthcare system, compared to other countries. At the same time, existing social networks have an important impact on health-related behaviour, particularly in terms of contraception, the risk of contracting HIV infection and sexually transmitted diseases, smoking, obesity, physical activity and psychoactive drug consumption. It is important that social networks can be used to accelerate behavioural change, reduce undesirable consequences arising from the spread of negative behaviour, improve social changes and promote innovations. This technology referred to as network interventions, along with its methodology, is described in the present article. In addition, the results of studies into the application of this technology abroad are presented.Conclusion. The use of networking analysis in the domestic healthcare system, focused on Internet communities, can significantly improve the effectiveness of state programs aimed at improving population health.Conflict of interest: the authors declare no conflict of interest.https://ksma.elpub.ru/jour/article/view/1627social networkshealthcare analysisnetwork interventions
spellingShingle Aleksei A. Yakovlev
Vladimir B. Musatov
Larisa V. Glyzhina
Aleksandra Ya. Komarova
Yurii A. Amirkhanyan
Jeffrey A. Kelli
SOCIAL NETWORKING TECHNOLOGIES IN MEDICINE
Кубанский научный медицинский вестник
social networks
healthcare analysis
network interventions
title SOCIAL NETWORKING TECHNOLOGIES IN MEDICINE
title_full SOCIAL NETWORKING TECHNOLOGIES IN MEDICINE
title_fullStr SOCIAL NETWORKING TECHNOLOGIES IN MEDICINE
title_full_unstemmed SOCIAL NETWORKING TECHNOLOGIES IN MEDICINE
title_short SOCIAL NETWORKING TECHNOLOGIES IN MEDICINE
title_sort social networking technologies in medicine
topic social networks
healthcare analysis
network interventions
url https://ksma.elpub.ru/jour/article/view/1627
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AT vladimirbmusatov socialnetworkingtechnologiesinmedicine
AT larisavglyzhina socialnetworkingtechnologiesinmedicine
AT aleksandrayakomarova socialnetworkingtechnologiesinmedicine
AT yuriiaamirkhanyan socialnetworkingtechnologiesinmedicine
AT jeffreyakelli socialnetworkingtechnologiesinmedicine