Quality and educational content of Douyin and TikTok short videos on early screening of rectal cancer
Abstract Background and Aim The aim of this study was to assess the quality and content of videos on Douyin and TikTok for their educational role on early screening of rectal cancer (RC). Methods We conducted a search for videos related to RC on the Douyin and TikTok applications on 20 April 2023. T...
| Main Authors: | , , , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2023-12-01
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| Series: | JGH Open |
| Subjects: | |
| Online Access: | https://doi.org/10.1002/jgh3.13005 |
| _version_ | 1827394949651365888 |
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| author | Lian‐Shuo Li Xiao‐Juan Luo Xin‐Peng Shu Zi‐Wei Li Fei Liu Xu‐Rui Liu Yue Tong Quan Lv Xiao‐Yu Liu Wei Zhang Dong Peng |
| author_facet | Lian‐Shuo Li Xiao‐Juan Luo Xin‐Peng Shu Zi‐Wei Li Fei Liu Xu‐Rui Liu Yue Tong Quan Lv Xiao‐Yu Liu Wei Zhang Dong Peng |
| author_sort | Lian‐Shuo Li |
| collection | DOAJ |
| description | Abstract Background and Aim The aim of this study was to assess the quality and content of videos on Douyin and TikTok for their educational role on early screening of rectal cancer (RC). Methods We conducted a search for videos related to RC on the Douyin and TikTok applications on 20 April 2023. The search was conducted in Chinese on Douyin and in English and Japanese on TikTok. A sample of the first 100 videos recommended by the software was selected for each language group. The content of the videos was evaluated using a content scorecard, while the quality of the videos was assessed using DISCERN. Subsequently, we conducted two partial correlations: one between the DISCERN score and the number of likes, and another between the video content score and the number of likes. Results This study encompassed a total of 89 Chinese, 54 English, and 51 Japanese videos. After selection, 78 Chinese, 38 English, and 25 Japanese videos were identified to contain content related to early screening for RC, prompting further quality assessment. Notably, videos in the Chinese language showed the highest DISCERN score (P < 0.05). In terms of partial correlation analysis, it was observed that both the content score and DISCERN score did not show a significant correlation with the number of likes (P > 0.05). Conclusion In terms of quality score and content score, the Chinese videos on Douyin show superiority over the English and Japanese videos on TikTok. However, there is potential for improving the overall appeal of the Chinese videos. |
| first_indexed | 2024-03-08T18:24:38Z |
| format | Article |
| id | doaj.art-7a34f0e47e5b402ba4acd4f7170a9ee7 |
| institution | Directory Open Access Journal |
| issn | 2397-9070 |
| language | English |
| last_indexed | 2024-03-08T18:24:38Z |
| publishDate | 2023-12-01 |
| publisher | Wiley |
| record_format | Article |
| series | JGH Open |
| spelling | doaj.art-7a34f0e47e5b402ba4acd4f7170a9ee72023-12-30T16:05:16ZengWileyJGH Open2397-90702023-12-0171293694110.1002/jgh3.13005Quality and educational content of Douyin and TikTok short videos on early screening of rectal cancerLian‐Shuo Li0Xiao‐Juan Luo1Xin‐Peng Shu2Zi‐Wei Li3Fei Liu4Xu‐Rui Liu5Yue Tong6Quan Lv7Xiao‐Yu Liu8Wei Zhang9Dong Peng10Department of Gastrointestinal Surgery The First Affiliated Hospital of Chongqing Medical University Chongqing ChinaDepartment of Endoscopy Center The First Affiliated Hospital of Chongqing Medical University Chongqing ChinaDepartment of Gastrointestinal Surgery The First Affiliated Hospital of Chongqing Medical University Chongqing ChinaDepartment of Gastrointestinal Surgery The First Affiliated Hospital of Chongqing Medical University Chongqing ChinaDepartment of Gastrointestinal Surgery The First Affiliated Hospital of Chongqing Medical University Chongqing ChinaDepartment of Gastrointestinal Surgery The First Affiliated Hospital of Chongqing Medical University Chongqing ChinaDepartment of Gastrointestinal Surgery The First Affiliated Hospital of Chongqing Medical University Chongqing ChinaDepartment of Gastrointestinal Surgery The First Affiliated Hospital of Chongqing Medical University Chongqing ChinaDepartment of Gastrointestinal Surgery The First Affiliated Hospital of Chongqing Medical University Chongqing ChinaDepartment of Gastrointestinal Surgery The First Affiliated Hospital of Chongqing Medical University Chongqing ChinaDepartment of Gastrointestinal Surgery The First Affiliated Hospital of Chongqing Medical University Chongqing ChinaAbstract Background and Aim The aim of this study was to assess the quality and content of videos on Douyin and TikTok for their educational role on early screening of rectal cancer (RC). Methods We conducted a search for videos related to RC on the Douyin and TikTok applications on 20 April 2023. The search was conducted in Chinese on Douyin and in English and Japanese on TikTok. A sample of the first 100 videos recommended by the software was selected for each language group. The content of the videos was evaluated using a content scorecard, while the quality of the videos was assessed using DISCERN. Subsequently, we conducted two partial correlations: one between the DISCERN score and the number of likes, and another between the video content score and the number of likes. Results This study encompassed a total of 89 Chinese, 54 English, and 51 Japanese videos. After selection, 78 Chinese, 38 English, and 25 Japanese videos were identified to contain content related to early screening for RC, prompting further quality assessment. Notably, videos in the Chinese language showed the highest DISCERN score (P < 0.05). In terms of partial correlation analysis, it was observed that both the content score and DISCERN score did not show a significant correlation with the number of likes (P > 0.05). Conclusion In terms of quality score and content score, the Chinese videos on Douyin show superiority over the English and Japanese videos on TikTok. However, there is potential for improving the overall appeal of the Chinese videos.https://doi.org/10.1002/jgh3.13005public healthrectal cancershort videosocial media |
| spellingShingle | Lian‐Shuo Li Xiao‐Juan Luo Xin‐Peng Shu Zi‐Wei Li Fei Liu Xu‐Rui Liu Yue Tong Quan Lv Xiao‐Yu Liu Wei Zhang Dong Peng Quality and educational content of Douyin and TikTok short videos on early screening of rectal cancer JGH Open public health rectal cancer short video social media |
| title | Quality and educational content of Douyin and TikTok short videos on early screening of rectal cancer |
| title_full | Quality and educational content of Douyin and TikTok short videos on early screening of rectal cancer |
| title_fullStr | Quality and educational content of Douyin and TikTok short videos on early screening of rectal cancer |
| title_full_unstemmed | Quality and educational content of Douyin and TikTok short videos on early screening of rectal cancer |
| title_short | Quality and educational content of Douyin and TikTok short videos on early screening of rectal cancer |
| title_sort | quality and educational content of douyin and tiktok short videos on early screening of rectal cancer |
| topic | public health rectal cancer short video social media |
| url | https://doi.org/10.1002/jgh3.13005 |
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