Using Google Maps and Google Street View to Validate Interviewer Observations and Predict Non-response: A Test Case

Researchers have been looking for easily accessible and straightforwardly useable paradata and auxiliary data to improve survey data. Lately, there is also attention for the evaluation and validation of this external data, such as the assessment of the quality of interviewer-generated paradata. For...

Full description

Bibliographic Details
Main Authors: Anina Vercruyssen, Geert Loosveldt
Format: Article
Language:English
Published: European Survey Research Association 2017-10-01
Series:Survey Research Methods
Subjects:
Online Access:https://ojs.ub.uni-konstanz.de/srm/article/view/6301
_version_ 1819061407634685952
author Anina Vercruyssen
Geert Loosveldt
author_facet Anina Vercruyssen
Geert Loosveldt
author_sort Anina Vercruyssen
collection DOAJ
description Researchers have been looking for easily accessible and straightforwardly useable paradata and auxiliary data to improve survey data. Lately, there is also attention for the evaluation and validation of this external data, such as the assessment of the quality of interviewer-generated paradata. For these purposes, we investigated how useful Google Street View can be as auxiliary data and whether it allows us to assess the quality of interviewer observations on the houses and neighbourhoods of sample units. Additionally, we test whether Google Maps can inform us about the reachability of sample units and which data can predict non-response better. Although it is rather simple to use Google Maps and Street View in daily life, using it to code auxiliary data for surveys is more challenging than expected. Hence, this paper also offers a thorough discussion of the pitfalls of coding these auxiliary data as well as their current solutions.
first_indexed 2024-12-21T14:42:24Z
format Article
id doaj.art-7a3ead40c380485a81f924d85cf2102d
institution Directory Open Access Journal
issn 1864-3361
language English
last_indexed 2024-12-21T14:42:24Z
publishDate 2017-10-01
publisher European Survey Research Association
record_format Article
series Survey Research Methods
spelling doaj.art-7a3ead40c380485a81f924d85cf2102d2022-12-21T19:00:09ZengEuropean Survey Research AssociationSurvey Research Methods1864-33612017-10-0111310.18148/srm/2017.v11i3.6301Using Google Maps and Google Street View to Validate Interviewer Observations and Predict Non-response: A Test CaseAnina Vercruyssen0Geert Loosveldt1KU LeuvenKU LeuvenResearchers have been looking for easily accessible and straightforwardly useable paradata and auxiliary data to improve survey data. Lately, there is also attention for the evaluation and validation of this external data, such as the assessment of the quality of interviewer-generated paradata. For these purposes, we investigated how useful Google Street View can be as auxiliary data and whether it allows us to assess the quality of interviewer observations on the houses and neighbourhoods of sample units. Additionally, we test whether Google Maps can inform us about the reachability of sample units and which data can predict non-response better. Although it is rather simple to use Google Maps and Street View in daily life, using it to code auxiliary data for surveys is more challenging than expected. Hence, this paper also offers a thorough discussion of the pitfalls of coding these auxiliary data as well as their current solutions.https://ojs.ub.uni-konstanz.de/srm/article/view/6301auxiliary dataparadatainterviewer observationssurvey non-responseGoogle Street ViewGoogle Maps
spellingShingle Anina Vercruyssen
Geert Loosveldt
Using Google Maps and Google Street View to Validate Interviewer Observations and Predict Non-response: A Test Case
Survey Research Methods
auxiliary data
paradata
interviewer observations
survey non-response
Google Street View
Google Maps
title Using Google Maps and Google Street View to Validate Interviewer Observations and Predict Non-response: A Test Case
title_full Using Google Maps and Google Street View to Validate Interviewer Observations and Predict Non-response: A Test Case
title_fullStr Using Google Maps and Google Street View to Validate Interviewer Observations and Predict Non-response: A Test Case
title_full_unstemmed Using Google Maps and Google Street View to Validate Interviewer Observations and Predict Non-response: A Test Case
title_short Using Google Maps and Google Street View to Validate Interviewer Observations and Predict Non-response: A Test Case
title_sort using google maps and google street view to validate interviewer observations and predict non response a test case
topic auxiliary data
paradata
interviewer observations
survey non-response
Google Street View
Google Maps
url https://ojs.ub.uni-konstanz.de/srm/article/view/6301
work_keys_str_mv AT aninavercruyssen usinggooglemapsandgooglestreetviewtovalidateinterviewerobservationsandpredictnonresponseatestcase
AT geertloosveldt usinggooglemapsandgooglestreetviewtovalidateinterviewerobservationsandpredictnonresponseatestcase