Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy

Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy

This paper examines the intention to use m-commerce in low-income consumers in Ecuador by expanding the original unified theory of acceptance and use of technology (UTAUT2) model to include the trust and perceived security constructs. A total of 344 Ecuadorians were surveyed according to the followi...

Full description

Bibliographic Details
Main Authors: Silvana Dakduk, Zuleima Santalla-Banderali, Jose Ribamar Siqueira
Format: Article
Language:English
Published: Elsevier 2020-11-01
Series:Heliyon
Subjects:
m-commerce
UTAUT2
Low-income consumer
Emerging markets
Social sciences
Business
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844020322945

Similar Items

Similar Items