The Advertising Appeal of Sports and the Legal Limits of the Incorporation of Sports in Advertising
The aim of this work is to analyse the use of sports in advertising practise from sociological and legal perspectives. After outlining the reasons why sport is found to be such an attractive context for use in advertising, this article aims to establish the limits that law imposes on the use of spor...
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| Format: | Article |
| Language: | English |
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University of Westminster Press
2016-06-01
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| Series: | Entertainment and Sports Law Journal |
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| Online Access: | https://www.entsportslawjournal.com/article/id/794/ |