| Summary: | This study aims to examine the effect of family support on firm performance and owners’ well- being mediated by family-to-work enrichment in women entrepreneurs. Quantitative research in which data were obtained from 150 respondents of Small-and-Medium owned by women entrepreneurs in Indonesia through an online questionnaire and used a Structural Equation Modelling method with SEM Smart PLS. The results of hypothesis testing show that family support has no direct effect on firm performance or owners’ well-being and resulted in a positive and significant relationship on family-to-work enrichment. Meanwhile, the mediator of family-to-work enrichment does not have a direct effect on firm performance either. Family-to-work enrichment has a significant effect on owners’ well-being. For indirect effect, Family- to-Work Enrichment has not been able to mediate the relationship between Family Support on Firm Performance or on Owners’ Well-Being. Family support is important for women entrepreneurs in completing their tasks in family life and the workplace more effectively to develop their potential and work skills. This research contributes by highlighting the need for the current system to consider the special requirements and difficulties faced by women entrepreneurs and to offer the assistance and atmosphere required to promote their growth, prosperity, and sustainability.
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