The Effects of Perceived Ease of Use, Security, and Promotion on Trust and Its Implications on Fintech Adoption

The Effects of Perceived Ease of Use, Security, and Promotion on Trust and Its Implications on Fintech Adoption

The advancement of mobile devices and their usage has increased the uptake of fintech innovation. These new technologies should provide ease of use and give advantages to their customers. On the other side, mobile application security threats have increased tremendously and have become a great chal...

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Bibliographic Details
Main Authors: Meryl Astin Nangin, Irma Rasita Gloria Barus, Soegeng Wahyoedi
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2020-08-01
Series:Journal of Consumer Sciences
Subjects:
fintech
perceived ease of use
promotion
security
trust
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/31524

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