Perseverance and zeal? Yes thanks: The ecology and endurance of a protest logo

By tracing the rhetorical ecology of an iconic protest logo created in Denmark in 1975, this article sheds light on an important part of the rhetoric of the Danish (and global) anti-nuclear power movement and how it continues to influence collective life in unpredictable and contradictory ways. Ini...

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Main Author: Kristine Marie Berg
Format: Article
Language:English
Published: Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society 2024-03-01
Series:Res Rhetorica
Subjects:
Online Access:https://resrhetorica.com/index.php/RR/article/view/759
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author Kristine Marie Berg
author_facet Kristine Marie Berg
author_sort Kristine Marie Berg
collection DOAJ
description By tracing the rhetorical ecology of an iconic protest logo created in Denmark in 1975, this article sheds light on an important part of the rhetoric of the Danish (and global) anti-nuclear power movement and how it continues to influence collective life in unpredictable and contradictory ways. Initially, the logo created a sense of community amongst anti-nuclear power activists. It was a powerful recruitment and fundraising tool, now it circulates as nostalgia, sparking both solidarity and alienation. The article builds on interviews with members of the Danish anti-nuclear power movement and a group of Danish youth today, including the founder of a current pro-nuclear power group. It relies on theories of rhetorical agency and ecology that have pinpointed the unpredictability and interconnectedness of rhetoric, and reminds us, further, of rhetoric’s potential endurance.
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spelling doaj.art-7ab859fdc4f54737a10a71753c3ab6b42024-04-23T15:38:14ZengPolskie Towarzystwo Retoryczne/ Polish Rhetoric SocietyRes Rhetorica2392-31132024-03-0111110.29107/rr2024.1.5Perseverance and zeal? Yes thanks: The ecology and endurance of a protest logoKristine Marie Berg0Sektion for Retorik, Institut for Kommunikation Københavns Universitet By tracing the rhetorical ecology of an iconic protest logo created in Denmark in 1975, this article sheds light on an important part of the rhetoric of the Danish (and global) anti-nuclear power movement and how it continues to influence collective life in unpredictable and contradictory ways. Initially, the logo created a sense of community amongst anti-nuclear power activists. It was a powerful recruitment and fundraising tool, now it circulates as nostalgia, sparking both solidarity and alienation. The article builds on interviews with members of the Danish anti-nuclear power movement and a group of Danish youth today, including the founder of a current pro-nuclear power group. It relies on theories of rhetorical agency and ecology that have pinpointed the unpredictability and interconnectedness of rhetoric, and reminds us, further, of rhetoric’s potential endurance. https://resrhetorica.com/index.php/RR/article/view/759ecologynostalgiaactivismlogoanti-nuclear social movement
spellingShingle Kristine Marie Berg
Perseverance and zeal? Yes thanks: The ecology and endurance of a protest logo
Res Rhetorica
ecology
nostalgia
activism
logo
anti-nuclear social movement
title Perseverance and zeal? Yes thanks: The ecology and endurance of a protest logo
title_full Perseverance and zeal? Yes thanks: The ecology and endurance of a protest logo
title_fullStr Perseverance and zeal? Yes thanks: The ecology and endurance of a protest logo
title_full_unstemmed Perseverance and zeal? Yes thanks: The ecology and endurance of a protest logo
title_short Perseverance and zeal? Yes thanks: The ecology and endurance of a protest logo
title_sort perseverance and zeal yes thanks the ecology and endurance of a protest logo
topic ecology
nostalgia
activism
logo
anti-nuclear social movement
url https://resrhetorica.com/index.php/RR/article/view/759
work_keys_str_mv AT kristinemarieberg perseveranceandzealyesthankstheecologyandenduranceofaprotestlogo