A Typology of Crowd Configurations Based on Crowd Attributes and Their Impacts on Crowdsourcing Outcomes
Crowdsourcing, as a crowd-centered approach, is becoming increasingly popular for organizations to conduct outsourcing, research and development (R&D), and marketing. The effectiveness of a crowdsourcing initiative, as manifested in specific outcomes, depends significantly on the salient...
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| Format: | Article |
| Language: | English |
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IEEE
2022-01-01
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| Series: | IEEE Access |
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| Online Access: | https://ieeexplore.ieee.org/document/9863837/ |
| _version_ | 1828431368346927104 |
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| author | Hee Rui He |
| author_facet | Hee Rui He |
| author_sort | Hee Rui He |
| collection | DOAJ |
| description | Crowdsourcing, as a crowd-centered approach, is becoming increasingly popular for organizations to conduct outsourcing, research and development (R&D), and marketing. The effectiveness of a crowdsourcing initiative, as manifested in specific outcomes, depends significantly on the salient characteristics of the configured crowd. This study aims to investigate which business purposes necessitate which crowds with which characteristics. Contributions of this study include: 1) introducing and defining three crowd attributes to depict the salient characteristics of a crowd, and 2) proposing a typology of eight crowd configurations by combining high or low levels of the three crowd attributes and examining each crowd configuration to highlight the relationships between crowd attributes and crowdsourcing outcomes. Eight mini cases corresponding to the eight crowd configurations are presented to illustrate how crowd configurations were implemented in real-life situations. The theoretical and practical implications are discussed respectively. |
| first_indexed | 2024-12-10T18:02:13Z |
| format | Article |
| id | doaj.art-7acfc6700bce4e02902b94e5b7db4a04 |
| institution | Directory Open Access Journal |
| issn | 2169-3536 |
| language | English |
| last_indexed | 2024-12-10T18:02:13Z |
| publishDate | 2022-01-01 |
| publisher | IEEE |
| record_format | Article |
| series | IEEE Access |
| spelling | doaj.art-7acfc6700bce4e02902b94e5b7db4a042022-12-22T01:38:44ZengIEEEIEEE Access2169-35362022-01-0110881788819010.1109/ACCESS.2022.32003419863837A Typology of Crowd Configurations Based on Crowd Attributes and Their Impacts on Crowdsourcing OutcomesHee Rui He0https://orcid.org/0000-0003-2396-0322School of Maritime Economics and Management, Dalian Maritime University, Dalian, ChinaCrowdsourcing, as a crowd-centered approach, is becoming increasingly popular for organizations to conduct outsourcing, research and development (R&D), and marketing. The effectiveness of a crowdsourcing initiative, as manifested in specific outcomes, depends significantly on the salient characteristics of the configured crowd. This study aims to investigate which business purposes necessitate which crowds with which characteristics. Contributions of this study include: 1) introducing and defining three crowd attributes to depict the salient characteristics of a crowd, and 2) proposing a typology of eight crowd configurations by combining high or low levels of the three crowd attributes and examining each crowd configuration to highlight the relationships between crowd attributes and crowdsourcing outcomes. Eight mini cases corresponding to the eight crowd configurations are presented to illustrate how crowd configurations were implemented in real-life situations. The theoretical and practical implications are discussed respectively.https://ieeexplore.ieee.org/document/9863837/Crowdsourcingcrowdcrowd attributescrowdsourcing outcomestypology |
| spellingShingle | Hee Rui He A Typology of Crowd Configurations Based on Crowd Attributes and Their Impacts on Crowdsourcing Outcomes IEEE Access Crowdsourcing crowd crowd attributes crowdsourcing outcomes typology |
| title | A Typology of Crowd Configurations Based on Crowd Attributes and Their Impacts on Crowdsourcing Outcomes |
| title_full | A Typology of Crowd Configurations Based on Crowd Attributes and Their Impacts on Crowdsourcing Outcomes |
| title_fullStr | A Typology of Crowd Configurations Based on Crowd Attributes and Their Impacts on Crowdsourcing Outcomes |
| title_full_unstemmed | A Typology of Crowd Configurations Based on Crowd Attributes and Their Impacts on Crowdsourcing Outcomes |
| title_short | A Typology of Crowd Configurations Based on Crowd Attributes and Their Impacts on Crowdsourcing Outcomes |
| title_sort | typology of crowd configurations based on crowd attributes and their impacts on crowdsourcing outcomes |
| topic | Crowdsourcing crowd crowd attributes crowdsourcing outcomes typology |
| url | https://ieeexplore.ieee.org/document/9863837/ |
| work_keys_str_mv | AT heeruihe atypologyofcrowdconfigurationsbasedoncrowdattributesandtheirimpactsoncrowdsourcingoutcomes AT heeruihe typologyofcrowdconfigurationsbasedoncrowdattributesandtheirimpactsoncrowdsourcingoutcomes |