Improvement of food exports from Serbia

This paper deals with the analysis of food exports from Serbia and safety food management system. The food is an important export opportunity for Serbia. Food exports recorded robust growth, higher than the growth of total Serbian exports, with positive balance in foreign trade. In order to exploit...

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Main Authors: Babić Jasna, Mitić Sanja, Gligorijević Mirjana
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2012-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711201024B.pdf
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author Babić Jasna
Mitić Sanja
Gligorijević Mirjana
author_facet Babić Jasna
Mitić Sanja
Gligorijević Mirjana
author_sort Babić Jasna
collection DOAJ
description This paper deals with the analysis of food exports from Serbia and safety food management system. The food is an important export opportunity for Serbia. Food exports recorded robust growth, higher than the growth of total Serbian exports, with positive balance in foreign trade. In order to exploit identified opportunities, it is necessary to improve domestic production, provide basic quality requirements and develop marketing aspects of export supply. This paper presents the necessary standards of a quality related to the food segment and the most important directions for improving marketing export competitiveness factors of agricultural and food products. The purpose of this paper is to highlight the importance of food safety management system certification in the entire food chain and importance of marketing strategies for export development of these products.
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spelling doaj.art-7aec34a96dd74637bc0c76299c9153662022-12-21T23:59:44ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642012-01-01431243210.5937/markt1201024B0354-34711201024BImprovement of food exports from SerbiaBabić Jasna0Mitić Sanja1Gligorijević Mirjana2University of Belgrade, Faculty of Economy, Belgrade, Serbian/an/aThis paper deals with the analysis of food exports from Serbia and safety food management system. The food is an important export opportunity for Serbia. Food exports recorded robust growth, higher than the growth of total Serbian exports, with positive balance in foreign trade. In order to exploit identified opportunities, it is necessary to improve domestic production, provide basic quality requirements and develop marketing aspects of export supply. This paper presents the necessary standards of a quality related to the food segment and the most important directions for improving marketing export competitiveness factors of agricultural and food products. The purpose of this paper is to highlight the importance of food safety management system certification in the entire food chain and importance of marketing strategies for export development of these products.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711201024B.pdffood exportfood safety management systemmarketing aspects of export supply
spellingShingle Babić Jasna
Mitić Sanja
Gligorijević Mirjana
Improvement of food exports from Serbia
Marketing (Beograd. 1991)
food export
food safety management system
marketing aspects of export supply
title Improvement of food exports from Serbia
title_full Improvement of food exports from Serbia
title_fullStr Improvement of food exports from Serbia
title_full_unstemmed Improvement of food exports from Serbia
title_short Improvement of food exports from Serbia
title_sort improvement of food exports from serbia
topic food export
food safety management system
marketing aspects of export supply
url http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711201024B.pdf
work_keys_str_mv AT babicjasna improvementoffoodexportsfromserbia
AT miticsanja improvementoffoodexportsfromserbia
AT gligorijevicmirjana improvementoffoodexportsfromserbia