Women Preference Towards Purchasing Fashion and Beauty Products Through E-Commerce in Selangor
Substantial rise in internet access and e-Commerce is a tendency for people to purchase online. Malaysia has become one of the fastest growing in emerging e- commerce markets in Southeast Asia. With the emergence of big e-commerce firms, this somehow reflects that Malaysian women consumers are quite...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2023-06-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://myjms.mohe.gov.my/index.php/JIBE/article/view/22817/12693 |
| _version_ | 1797461904918052864 |
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| author | Abdul Arif Abdul Ghafar Ainun Nadzirah Mahmood Zubaidah Zahiruddin |
| author_facet | Abdul Arif Abdul Ghafar Ainun Nadzirah Mahmood Zubaidah Zahiruddin |
| author_sort | Abdul Arif Abdul Ghafar |
| collection | DOAJ |
| description | Substantial rise in internet access and e-Commerce is a tendency for people to purchase online. Malaysia has become one of the fastest growing in emerging e- commerce markets in Southeast Asia. With the emergence of big e-commerce firms, this somehow reflects that Malaysian women consumers are quite inclined to buy fashions and beauty products through the e-commerce. According to Internet User Survey Report 2017 by Malaysian Communication and Multimedia Commission (MCMC), purchasing online has become an important activity for internet user in Malaysia. Realizing this, the e-commerce organization need to identify what are the women preference towards purchasing fashion and beauty products through e-commerce in Selangor. This study is conducted to determine the factors that influence the preference of woman to purchase fashion and beauty products through e-commerce in Selangor. The factors that influence the preference of woman to purchase fashion and beauty products in Malaysia through e-commerce were studied. The findings of this paper will benefit the online retailer, e- commerce organization and also to the e-commerce user in in Selangor. |
| first_indexed | 2024-03-09T17:26:04Z |
| format | Article |
| id | doaj.art-7af26f593c4e4d16b97f72dc65cd691f |
| institution | Directory Open Access Journal |
| issn | 2550-1429 |
| language | English |
| last_indexed | 2024-03-09T17:26:04Z |
| publishDate | 2023-06-01 |
| publisher | UiTM Press |
| record_format | Article |
| series | Journal of International Business, Economics and Entrepreneurship |
| spelling | doaj.art-7af26f593c4e4d16b97f72dc65cd691f2023-11-24T12:42:46ZengUiTM PressJournal of International Business, Economics and Entrepreneurship2550-14292023-06-0181546310.24191/jibe.v8i1.22817Women Preference Towards Purchasing Fashion and Beauty Products Through E-Commerce in SelangorAbdul Arif Abdul Ghafar0Ainun Nadzirah Mahmood1Zubaidah Zahiruddin2Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus, Puncak Alam, Selangor, MalaysiaFaculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus, Puncak Alam, Selangor, MalaysiaFaculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus, Puncak Alam, Selangor, MalaysiaSubstantial rise in internet access and e-Commerce is a tendency for people to purchase online. Malaysia has become one of the fastest growing in emerging e- commerce markets in Southeast Asia. With the emergence of big e-commerce firms, this somehow reflects that Malaysian women consumers are quite inclined to buy fashions and beauty products through the e-commerce. According to Internet User Survey Report 2017 by Malaysian Communication and Multimedia Commission (MCMC), purchasing online has become an important activity for internet user in Malaysia. Realizing this, the e-commerce organization need to identify what are the women preference towards purchasing fashion and beauty products through e-commerce in Selangor. This study is conducted to determine the factors that influence the preference of woman to purchase fashion and beauty products through e-commerce in Selangor. The factors that influence the preference of woman to purchase fashion and beauty products in Malaysia through e-commerce were studied. The findings of this paper will benefit the online retailer, e- commerce organization and also to the e-commerce user in in Selangor.https://myjms.mohe.gov.my/index.php/JIBE/article/view/22817/12693cost incurredconvenience of purchasee-commercefashion and beauty purchasingproduct availability |
| spellingShingle | Abdul Arif Abdul Ghafar Ainun Nadzirah Mahmood Zubaidah Zahiruddin Women Preference Towards Purchasing Fashion and Beauty Products Through E-Commerce in Selangor Journal of International Business, Economics and Entrepreneurship cost incurred convenience of purchase e-commerce fashion and beauty purchasing product availability |
| title | Women Preference Towards Purchasing Fashion and Beauty Products Through E-Commerce in Selangor |
| title_full | Women Preference Towards Purchasing Fashion and Beauty Products Through E-Commerce in Selangor |
| title_fullStr | Women Preference Towards Purchasing Fashion and Beauty Products Through E-Commerce in Selangor |
| title_full_unstemmed | Women Preference Towards Purchasing Fashion and Beauty Products Through E-Commerce in Selangor |
| title_short | Women Preference Towards Purchasing Fashion and Beauty Products Through E-Commerce in Selangor |
| title_sort | women preference towards purchasing fashion and beauty products through e commerce in selangor |
| topic | cost incurred convenience of purchase e-commerce fashion and beauty purchasing product availability |
| url | https://myjms.mohe.gov.my/index.php/JIBE/article/view/22817/12693 |
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