Women Preference Towards Purchasing Fashion and Beauty Products Through E-Commerce in Selangor
Substantial rise in internet access and e-Commerce is a tendency for people to purchase online. Malaysia has become one of the fastest growing in emerging e- commerce markets in Southeast Asia. With the emergence of big e-commerce firms, this somehow reflects that Malaysian women consumers are quite...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2023-06-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://myjms.mohe.gov.my/index.php/JIBE/article/view/22817/12693 |