Women Preference Towards Purchasing Fashion and Beauty Products Through E-Commerce in Selangor

Women Preference Towards Purchasing Fashion and Beauty Products Through E-Commerce in Selangor

Substantial rise in internet access and e-Commerce is a tendency for people to purchase online. Malaysia has become one of the fastest growing in emerging e- commerce markets in Southeast Asia. With the emergence of big e-commerce firms, this somehow reflects that Malaysian women consumers are quite...

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Bibliographic Details
Main Authors: Abdul Arif Abdul Ghafar, Ainun Nadzirah Mahmood, Zubaidah Zahiruddin
Format: Article
Language:English
Published: UiTM Press 2023-06-01
Series:Journal of International Business, Economics and Entrepreneurship
Subjects:
cost incurred
convenience of purchase
e-commerce
fashion and beauty purchasing
product availability
Online Access:https://myjms.mohe.gov.my/index.php/JIBE/article/view/22817/12693

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