Business in the Base of the Pyramid: A Literature Review and Directions for Future Research
The base of the pyramid (BoP) is the lower-income segment of the population. It represents an important market that is often disregarded by companies as a source of economic benefit. For this reason, scholars have gained interest in this topic since the early 21st century. The main objective of this...
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| Format: | Artikel |
| Sprache: | English |
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Vilnius University Press
2020-12-01
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| Schriftenreihe: | Organizations and Markets in Emerging Economies |
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| Online Zugang: | https://www.journals.vu.lt/omee/article/view/18211 |