CUSTOMER RELATIONSHIPS IN TOURISM-A VERY IMPORTANT SECTOR OF THIS INDUSTRY
The aim of the paper is to show readers the importance of building customer relationships in tourism. The economic and financial crisis started in the years 2007, 2008 has had a serious impact on the economies of all countries and this impact has been noticed also in the tourism area. The economic...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2015-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2015-Special%20ECOTREND/76_Sanda%202.pdf |
| Summary: | The aim of the paper is to show readers the importance of building customer relationships in tourism. The
economic and financial crisis started in the years 2007, 2008 has had a serious impact on the economies of all
countries and this impact has been noticed also in the tourism area. The economic measures taken have managed to
bring a growth in the economy so the passion for travel of many people has continued to arise. The competitive
advantage of any company should be the building of customers relationships with customer. It is easier to have loyal
customers than to try to attract new ones. A loyal customer will tell other people about his experience if he is satisfied
with the services offered. Unfortunately, many managers do not research about the importance of quality models and
the influence of quality on the satisfaction of the customer. The satisfaction of the customer will lead to the creation of
strong relationships between companies and the customer. |
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| ISSN: | 1844-7007 1844-7007 |