Exploring the antecedents of trust in electronic word-of-mouth platform: The perspective on gratification and positive emotion
Frequent human-media interaction via the electronic word-of-mouth (e-wom) platform, trust is acknowledged as an ongoing challenge. This study aimed to understand users' trust in the e-wom platform based on uses and gratifications theory and stimulus-organism-response (S-O-R) paradigm. Utilitari...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-08-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.953232/full |
| _version_ | 1828356256438419456 |
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| author | Xuemei Xie Luyao Liu |
| author_facet | Xuemei Xie Luyao Liu |
| author_sort | Xuemei Xie |
| collection | DOAJ |
| description | Frequent human-media interaction via the electronic word-of-mouth (e-wom) platform, trust is acknowledged as an ongoing challenge. This study aimed to understand users' trust in the e-wom platform based on uses and gratifications theory and stimulus-organism-response (S-O-R) paradigm. Utilitarian gratification (perceived information quality and perceived privacy protection) was regarded as stimulus, social gratification (sense of social belonging and sense of self-esteem) and positive emotion as organism, and platform trust as response. Data was acquired from 268 users in China using a questionnaire survey, and the PLS-SEM was used to further analyze the results. The results indicated that there is a hierarchy relationship between types of gratifications. That is, utilitarian gratification is a premise of social gratification. Moreover, sense of self-esteem and positive emotion have a mediating effect between perceived information quality and platform trust. Sense of social belonging and positive emotion have a mediating effect between perceived privacy protection and platform trust. This study not only broadened trust between human and media, but also purposed a hierarchy relationship of different types of gratifications in e-wom platform. |
| first_indexed | 2024-04-14T02:55:51Z |
| format | Article |
| id | doaj.art-7b01a5d9b9d24a03b52239a3912e2206 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-14T02:55:51Z |
| publishDate | 2022-08-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-7b01a5d9b9d24a03b52239a3912e22062022-12-22T02:16:07ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-08-011310.3389/fpsyg.2022.953232953232Exploring the antecedents of trust in electronic word-of-mouth platform: The perspective on gratification and positive emotionXuemei XieLuyao LiuFrequent human-media interaction via the electronic word-of-mouth (e-wom) platform, trust is acknowledged as an ongoing challenge. This study aimed to understand users' trust in the e-wom platform based on uses and gratifications theory and stimulus-organism-response (S-O-R) paradigm. Utilitarian gratification (perceived information quality and perceived privacy protection) was regarded as stimulus, social gratification (sense of social belonging and sense of self-esteem) and positive emotion as organism, and platform trust as response. Data was acquired from 268 users in China using a questionnaire survey, and the PLS-SEM was used to further analyze the results. The results indicated that there is a hierarchy relationship between types of gratifications. That is, utilitarian gratification is a premise of social gratification. Moreover, sense of self-esteem and positive emotion have a mediating effect between perceived information quality and platform trust. Sense of social belonging and positive emotion have a mediating effect between perceived privacy protection and platform trust. This study not only broadened trust between human and media, but also purposed a hierarchy relationship of different types of gratifications in e-wom platform.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.953232/fulle-wom platformplatform trustgratificationpositive emotionS-O-R paradigm |
| spellingShingle | Xuemei Xie Luyao Liu Exploring the antecedents of trust in electronic word-of-mouth platform: The perspective on gratification and positive emotion Frontiers in Psychology e-wom platform platform trust gratification positive emotion S-O-R paradigm |
| title | Exploring the antecedents of trust in electronic word-of-mouth platform: The perspective on gratification and positive emotion |
| title_full | Exploring the antecedents of trust in electronic word-of-mouth platform: The perspective on gratification and positive emotion |
| title_fullStr | Exploring the antecedents of trust in electronic word-of-mouth platform: The perspective on gratification and positive emotion |
| title_full_unstemmed | Exploring the antecedents of trust in electronic word-of-mouth platform: The perspective on gratification and positive emotion |
| title_short | Exploring the antecedents of trust in electronic word-of-mouth platform: The perspective on gratification and positive emotion |
| title_sort | exploring the antecedents of trust in electronic word of mouth platform the perspective on gratification and positive emotion |
| topic | e-wom platform platform trust gratification positive emotion S-O-R paradigm |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.953232/full |
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