Transitions écologique et numérique : quelle régulation du sens par la Commission européenne ?

This article questions how the European Commission (EC) is making a case for the ecological and digital transition, two strategic priorities for 2019-2024 that are difficult to reconcile and coexist. As intimately linked in substance as they are separate in form, the ecological and digital transitio...

Full description

Bibliographic Details
Main Author: Marie-Hélène Hermand
Format: Article
Language:English
Published: Université du Québec à Montréal 2024-01-01
Series:Communiquer
Subjects:
Online Access:https://journals.openedition.org/communiquer/11435
_version_ 1797222588069445632
author Marie-Hélène Hermand
author_facet Marie-Hélène Hermand
author_sort Marie-Hélène Hermand
collection DOAJ
description This article questions how the European Commission (EC) is making a case for the ecological and digital transition, two strategic priorities for 2019-2024 that are difficult to reconcile and coexist. As intimately linked in substance as they are separate in form, the ecological and digital transitions are the subject of two distinct sections on the EC web portal: they constitute the corpus of the study, multimodal and rich from an editorial point of view. After having situated our approach within the theoretical approaches of European public communication and elaborated the methodology according to a discursive and semiotic approach, we confront the results of the discourse analysis with those of the study of textual landscapes. The discursive filiations, tensions, variants (motifs, narratives and proposed models; significant places and moments), and invariants (gnomic statements) identified allow us to specify the Doxa on which the communicational paradox considered is based.
first_indexed 2024-04-24T13:23:43Z
format Article
id doaj.art-7b05f220270943c2bac26272b181bfa9
institution Directory Open Access Journal
issn 2368-9587
language English
last_indexed 2024-04-24T13:23:43Z
publishDate 2024-01-01
publisher Université du Québec à Montréal
record_format Article
series Communiquer
spelling doaj.art-7b05f220270943c2bac26272b181bfa92024-04-04T09:52:01ZengUniversité du Québec à MontréalCommuniquer2368-95872024-01-013810.4000/communiquer.11435Transitions écologique et numérique : quelle régulation du sens par la Commission européenne ?Marie-Hélène HermandThis article questions how the European Commission (EC) is making a case for the ecological and digital transition, two strategic priorities for 2019-2024 that are difficult to reconcile and coexist. As intimately linked in substance as they are separate in form, the ecological and digital transitions are the subject of two distinct sections on the EC web portal: they constitute the corpus of the study, multimodal and rich from an editorial point of view. After having situated our approach within the theoretical approaches of European public communication and elaborated the methodology according to a discursive and semiotic approach, we confront the results of the discourse analysis with those of the study of textual landscapes. The discursive filiations, tensions, variants (motifs, narratives and proposed models; significant places and moments), and invariants (gnomic statements) identified allow us to specify the Doxa on which the communicational paradox considered is based.https://journals.openedition.org/communiquer/11435discourse analysisdigital transitionecological transitionEuropean public communicationEuropean Green DealEuropean digital age
spellingShingle Marie-Hélène Hermand
Transitions écologique et numérique : quelle régulation du sens par la Commission européenne ?
Communiquer
discourse analysis
digital transition
ecological transition
European public communication
European Green Deal
European digital age
title Transitions écologique et numérique : quelle régulation du sens par la Commission européenne ?
title_full Transitions écologique et numérique : quelle régulation du sens par la Commission européenne ?
title_fullStr Transitions écologique et numérique : quelle régulation du sens par la Commission européenne ?
title_full_unstemmed Transitions écologique et numérique : quelle régulation du sens par la Commission européenne ?
title_short Transitions écologique et numérique : quelle régulation du sens par la Commission européenne ?
title_sort transitions ecologique et numerique quelle regulation du sens par la commission europeenne
topic discourse analysis
digital transition
ecological transition
European public communication
European Green Deal
European digital age
url https://journals.openedition.org/communiquer/11435
work_keys_str_mv AT mariehelenehermand transitionsecologiqueetnumeriquequelleregulationdusensparlacommissioneuropeenne