The multichannel strategies in terms of internationalization of retailers
The intensive processes of globalization of markets lead to the expansion of global retailers that build their new competitive advantage on the market. On changes in competition, in terms of market globalization, affects internationalization of retailers. The internationalization is becoming an inno...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2015-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2015/0350-21201533361K.pdf |
| _version_ | 1818575624770420736 |
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| author | Končar Jelena Leković Sonja |
| author_facet | Končar Jelena Leković Sonja |
| author_sort | Končar Jelena |
| collection | DOAJ |
| description | The intensive processes of globalization of markets lead to the expansion of global retailers that build their new competitive advantage on the market. On changes in competition, in terms of market globalization, affects internationalization of retailers. The internationalization is becoming an innovative strategy of development of modern retail in new markets. The globalization of markets creates networked and long-term relationships between large numbers of participants in integrated supply chains. Vertical and horizontal integrated supply chains create increasingly intense competition between members of the marketing channels. This creates new competitors with completely new strategies of market positioning and differentiation compared to the competition. The internationalization of retailing is becoming an innovative strategy through the opening of large retail companies outside the domestic market, as well as the integration through joint ventures with retailers in the global market. The strategy of international presence of retailers in new global markets include the application of modern multichannel strategy of segmentation, differentiation and positioning in the process of further growth and development of markets and trade. The internationalization of retailing is changing the structure of markets and trade completely, and is becoming a leading participant in the marketing channels, as a result of the globalization of the world economy. The effects of retailers' internationalization are multiple, with particular importance in the growth of competition and the creation of new positions in the global market. It is in the process building of an integrated and global trade, which is diversified and becoming a leader in the development of modern management. |
| first_indexed | 2024-12-15T00:43:27Z |
| format | Article |
| id | doaj.art-7b081f6c25ec4fe4b01dd06ba5799655 |
| institution | Directory Open Access Journal |
| issn | 0350-2120 2683-4162 |
| language | English |
| last_indexed | 2024-12-15T00:43:27Z |
| publishDate | 2015-01-01 |
| publisher | University of Novi Sad - Faculty of Economics, Subotica |
| record_format | Article |
| series | Anali Ekonomskog fakulteta u Subotici |
| spelling | doaj.art-7b081f6c25ec4fe4b01dd06ba57996552022-12-21T22:41:36ZengUniversity of Novi Sad - Faculty of Economics, SuboticaAnali Ekonomskog fakulteta u Subotici0350-21202683-41622015-01-012015333613710350-21201533361KThe multichannel strategies in terms of internationalization of retailersKončar Jelena0Leković Sonja1Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici, SerbiaUniverzitet u Novom Sadu, Ekonomski fakultet u Subotici, SerbiaThe intensive processes of globalization of markets lead to the expansion of global retailers that build their new competitive advantage on the market. On changes in competition, in terms of market globalization, affects internationalization of retailers. The internationalization is becoming an innovative strategy of development of modern retail in new markets. The globalization of markets creates networked and long-term relationships between large numbers of participants in integrated supply chains. Vertical and horizontal integrated supply chains create increasingly intense competition between members of the marketing channels. This creates new competitors with completely new strategies of market positioning and differentiation compared to the competition. The internationalization of retailing is becoming an innovative strategy through the opening of large retail companies outside the domestic market, as well as the integration through joint ventures with retailers in the global market. The strategy of international presence of retailers in new global markets include the application of modern multichannel strategy of segmentation, differentiation and positioning in the process of further growth and development of markets and trade. The internationalization of retailing is changing the structure of markets and trade completely, and is becoming a leading participant in the marketing channels, as a result of the globalization of the world economy. The effects of retailers' internationalization are multiple, with particular importance in the growth of competition and the creation of new positions in the global market. It is in the process building of an integrated and global trade, which is diversified and becoming a leader in the development of modern management.https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2015/0350-21201533361K.pdfglobalizationinternationalization of retailingmarketing channelsmulti-channel strategy |
| spellingShingle | Končar Jelena Leković Sonja The multichannel strategies in terms of internationalization of retailers Anali Ekonomskog fakulteta u Subotici globalization internationalization of retailing marketing channels multi-channel strategy |
| title | The multichannel strategies in terms of internationalization of retailers |
| title_full | The multichannel strategies in terms of internationalization of retailers |
| title_fullStr | The multichannel strategies in terms of internationalization of retailers |
| title_full_unstemmed | The multichannel strategies in terms of internationalization of retailers |
| title_short | The multichannel strategies in terms of internationalization of retailers |
| title_sort | multichannel strategies in terms of internationalization of retailers |
| topic | globalization internationalization of retailing marketing channels multi-channel strategy |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2015/0350-21201533361K.pdf |
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