EMPIRICAL EVIDENCE FROM THE TOURISM INDUSTRY ON THE FACTORS THAT AFFECT TOURIST DESTINATION SATISFACTION

This study examines variables in explaining the factors that affect tourist destination satisfaction among local tourists in Langkawi, Malaysia. The objectives of this study include examining the relationship between natural environment and tourist destination satisfaction, examining the relations...

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Bibliographic Details
Main Authors: Marlisa Abdul RAHIM, Nurzehan Abu BAKAR, Nik Alif Amri Nik HASHIM, Nor Maizana Mat NAWI, Hassnah WEE
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2022-10-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-4-2022/gtg.44404-936.pdf
Description
Summary:This study examines variables in explaining the factors that affect tourist destination satisfaction among local tourists in Langkawi, Malaysia. The objectives of this study include examining the relationship between natural environment and tourist destination satisfaction, examining the relationship between cultural and historical environment and tourist destination satisfaction, and examining the relationship between infrastructure and tourist destination satisfaction. This quantitative study incorporated a convenience sampling technique where the responses were taken from 275 respondents among local tourists in Malaysia through an online survey. Pearson Correlation was used in this research to investigate the relationship between the natural environment and tourist destination satisfaction, the relationship between cultural and historical environment and tourist destination satisfaction, and the relationship between infrastructure and tourist destination satisfaction. The result shows there were high positive relationship between the natural environment and cultural and historical environment with tourist destination satisfaction, while the infrastructure factor has low positive correlation with tourist destinations satisfaction.
ISSN:2065-0817