EMPIRICAL EVIDENCE FROM THE TOURISM INDUSTRY ON THE FACTORS THAT AFFECT TOURIST DESTINATION SATISFACTION
This study examines variables in explaining the factors that affect tourist destination satisfaction among local tourists in Langkawi, Malaysia. The objectives of this study include examining the relationship between natural environment and tourist destination satisfaction, examining the relations...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2022-10-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2022/gtg.44404-936.pdf |
| _version_ | 1797975944342798336 |
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| author | Marlisa Abdul RAHIM Nurzehan Abu BAKAR Nik Alif Amri Nik HASHIM Nor Maizana Mat NAWI Hassnah WEE |
| author_facet | Marlisa Abdul RAHIM Nurzehan Abu BAKAR Nik Alif Amri Nik HASHIM Nor Maizana Mat NAWI Hassnah WEE |
| author_sort | Marlisa Abdul RAHIM |
| collection | DOAJ |
| description | This study examines variables in explaining the factors that affect tourist destination satisfaction among local tourists
in Langkawi, Malaysia. The objectives of this study include examining the relationship between natural environment and tourist
destination satisfaction, examining the relationship between cultural and historical environment and tourist destination
satisfaction, and examining the relationship between infrastructure and tourist destination satisfaction. This quantitative study
incorporated a convenience sampling technique where the responses were taken from 275 respondents among local tourists in
Malaysia through an online survey. Pearson Correlation was used in this research to investigate the relationship between the
natural environment and tourist destination satisfaction, the relationship between cultural and historical environment and tourist
destination satisfaction, and the relationship between infrastructure and tourist destination satisfaction. The result shows there
were high positive relationship between the natural environment and cultural and historical environment with tourist destination
satisfaction, while the infrastructure factor has low positive correlation with tourist destinations satisfaction. |
| first_indexed | 2024-04-11T04:43:29Z |
| format | Article |
| id | doaj.art-7b13e3c81f1547a7b0c4348dffc61348 |
| institution | Directory Open Access Journal |
| issn | 2065-0817 |
| language | English |
| last_indexed | 2024-04-11T04:43:29Z |
| publishDate | 2022-10-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-7b13e3c81f1547a7b0c4348dffc613482022-12-27T15:26:33ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172022-10-014441209121510.30892/gtg.44404-936EMPIRICAL EVIDENCE FROM THE TOURISM INDUSTRY ON THE FACTORS THAT AFFECT TOURIST DESTINATION SATISFACTIONMarlisa Abdul RAHIM0Nurzehan Abu BAKAR1Nik Alif Amri Nik HASHIM2Nor Maizana Mat NAWI3Hassnah WEE4Universiti Malaysia Kelantan, Global Entrepreneurship Research and Innovation Centre (GERIC) & Faculty of Hospitality, Tourism and Wellness, Kelantan, Malaysia, e-mail: marlisa@umk.edu.myUniversiti Malaysia Kelantan, Faculty of Hospitality, Tourism and Wellness, Kelantan, Malaysia, e-mail: nurzehan.ab@umk.edu.myUniversiti Malaysia Kelantan, Faculty of Hospitality, Tourism and Wellness, Kelantan, Malaysia, e-mail: alifamri@umk.edu.myUniversiti Malaysia Kelantan, Faculty of Hospitality, Tourism and Wellness, Kelantan, Malaysia, e-mail: maizana.mn@umk.edu.myUniversiti Teknologi MARA, Faculty of Hotel & Tourism Management, Selangor, Malaysia, e-mail: hassnah739@uitm.edu.myThis study examines variables in explaining the factors that affect tourist destination satisfaction among local tourists in Langkawi, Malaysia. The objectives of this study include examining the relationship between natural environment and tourist destination satisfaction, examining the relationship between cultural and historical environment and tourist destination satisfaction, and examining the relationship between infrastructure and tourist destination satisfaction. This quantitative study incorporated a convenience sampling technique where the responses were taken from 275 respondents among local tourists in Malaysia through an online survey. Pearson Correlation was used in this research to investigate the relationship between the natural environment and tourist destination satisfaction, the relationship between cultural and historical environment and tourist destination satisfaction, and the relationship between infrastructure and tourist destination satisfaction. The result shows there were high positive relationship between the natural environment and cultural and historical environment with tourist destination satisfaction, while the infrastructure factor has low positive correlation with tourist destinations satisfaction.https://gtg.webhost.uoradea.ro/PDF/GTG-4-2022/gtg.44404-936.pdfnatural environmentcultural and historical environmentinfrastructuretourist satisfaction |
| spellingShingle | Marlisa Abdul RAHIM Nurzehan Abu BAKAR Nik Alif Amri Nik HASHIM Nor Maizana Mat NAWI Hassnah WEE EMPIRICAL EVIDENCE FROM THE TOURISM INDUSTRY ON THE FACTORS THAT AFFECT TOURIST DESTINATION SATISFACTION Geo Journal of Tourism and Geosites natural environment cultural and historical environment infrastructure tourist satisfaction |
| title | EMPIRICAL EVIDENCE FROM THE TOURISM INDUSTRY ON THE FACTORS THAT AFFECT TOURIST DESTINATION SATISFACTION |
| title_full | EMPIRICAL EVIDENCE FROM THE TOURISM INDUSTRY ON THE FACTORS THAT AFFECT TOURIST DESTINATION SATISFACTION |
| title_fullStr | EMPIRICAL EVIDENCE FROM THE TOURISM INDUSTRY ON THE FACTORS THAT AFFECT TOURIST DESTINATION SATISFACTION |
| title_full_unstemmed | EMPIRICAL EVIDENCE FROM THE TOURISM INDUSTRY ON THE FACTORS THAT AFFECT TOURIST DESTINATION SATISFACTION |
| title_short | EMPIRICAL EVIDENCE FROM THE TOURISM INDUSTRY ON THE FACTORS THAT AFFECT TOURIST DESTINATION SATISFACTION |
| title_sort | empirical evidence from the tourism industry on the factors that affect tourist destination satisfaction |
| topic | natural environment cultural and historical environment infrastructure tourist satisfaction |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2022/gtg.44404-936.pdf |
| work_keys_str_mv | AT marlisaabdulrahim empiricalevidencefromthetourismindustryonthefactorsthataffecttouristdestinationsatisfaction AT nurzehanabubakar empiricalevidencefromthetourismindustryonthefactorsthataffecttouristdestinationsatisfaction AT nikalifamrinikhashim empiricalevidencefromthetourismindustryonthefactorsthataffecttouristdestinationsatisfaction AT normaizanamatnawi empiricalevidencefromthetourismindustryonthefactorsthataffecttouristdestinationsatisfaction AT hassnahwee empiricalevidencefromthetourismindustryonthefactorsthataffecttouristdestinationsatisfaction |