The impact of COVID-19 on music consumption and music spending.

COVID-19 induced restrictions ordered by governments around the world have been an exogenous shock to the music industry, which we divide into two affected groups: 1) live music events and 2) recorded music. While the impact on live music events is rather obvious, it is unclear how the current pande...

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Main Authors: Janis Denk, Alexa Burmester, Michael Kandziora, Michel Clement
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2022-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0267640
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author Janis Denk
Alexa Burmester
Michael Kandziora
Michel Clement
author_facet Janis Denk
Alexa Burmester
Michael Kandziora
Michel Clement
author_sort Janis Denk
collection DOAJ
description COVID-19 induced restrictions ordered by governments around the world have been an exogenous shock to the music industry, which we divide into two affected groups: 1) live music events and 2) recorded music. While the impact on live music events is rather obvious, it is unclear how the current pandemic is affecting the recorded music market. Hence, we study consumers' pre- and post-pandemic shifts in consumer spending (in euros) and music consumption (in hours) across live music events, as well as the digital and physical submarkets of recorded music, in the world's fourth largest music market, Germany. Relying on an online bi-annual panel capturing five waves between winter 2018/19 and winter 2020/21, we find that the COVID-19 pandemic is accelerating the continuous trend towards digitalization of the music landscape with premium streaming being the biggest beneficiary. However, total monthly consumer spending on music decreased by more than 45% compared to pre-pandemic, with live music events and physical sales being the most severely affected. Surprisingly, music consumption in hours also decreased during the lockdown even though consumers spent more time at home.
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spelling doaj.art-7b18e342baba44098cb73a1288393a662022-12-22T03:32:47ZengPublic Library of Science (PLoS)PLoS ONE1932-62032022-01-01175e026764010.1371/journal.pone.0267640The impact of COVID-19 on music consumption and music spending.Janis DenkAlexa BurmesterMichael KandzioraMichel ClementCOVID-19 induced restrictions ordered by governments around the world have been an exogenous shock to the music industry, which we divide into two affected groups: 1) live music events and 2) recorded music. While the impact on live music events is rather obvious, it is unclear how the current pandemic is affecting the recorded music market. Hence, we study consumers' pre- and post-pandemic shifts in consumer spending (in euros) and music consumption (in hours) across live music events, as well as the digital and physical submarkets of recorded music, in the world's fourth largest music market, Germany. Relying on an online bi-annual panel capturing five waves between winter 2018/19 and winter 2020/21, we find that the COVID-19 pandemic is accelerating the continuous trend towards digitalization of the music landscape with premium streaming being the biggest beneficiary. However, total monthly consumer spending on music decreased by more than 45% compared to pre-pandemic, with live music events and physical sales being the most severely affected. Surprisingly, music consumption in hours also decreased during the lockdown even though consumers spent more time at home.https://doi.org/10.1371/journal.pone.0267640
spellingShingle Janis Denk
Alexa Burmester
Michael Kandziora
Michel Clement
The impact of COVID-19 on music consumption and music spending.
PLoS ONE
title The impact of COVID-19 on music consumption and music spending.
title_full The impact of COVID-19 on music consumption and music spending.
title_fullStr The impact of COVID-19 on music consumption and music spending.
title_full_unstemmed The impact of COVID-19 on music consumption and music spending.
title_short The impact of COVID-19 on music consumption and music spending.
title_sort impact of covid 19 on music consumption and music spending
url https://doi.org/10.1371/journal.pone.0267640
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