SIKAP DALAM MEMEDIASI HUBUNGAN KESADARAN LINGKUNGAN DENGAN NIAT BELI PRODUK KOSMETIK RAMAH LINGKUNGAN
The purpose of this study was to determine the role attitudes to mediate the relationship between environmental awareness with the purchase intention eco-friendly cosmetics “The Body Shop” in Denpasar. Samples taken were 105 respondent, used purposive sampling techniques. This study used SEM analysi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Petra Christian University
2015-01-01
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| Series: | Jurnal Manajemen dan Wirausaha |
| Subjects: | |
| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/19352 |
| _version_ | 1818001939582943232 |
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| author | Nyoman Dara Paramita Ni Nyoman Kerti Yasa |
| author_facet | Nyoman Dara Paramita Ni Nyoman Kerti Yasa |
| author_sort | Nyoman Dara Paramita |
| collection | DOAJ |
| description | The purpose of this study was to determine the role attitudes to mediate the relationship between environmental awareness with the purchase intention eco-friendly cosmetics “The Body Shop” in Denpasar. Samples taken were 105 respondent, used purposive sampling techniques. This study used SEM analysis and the Sobel Test. The results showed that, the higher the environmental awareness tent to increase purchase intention of consumers to buy eco-friendly cosmetics brand “The Body Shop.” However, consumer attitudes did not affect the relationship between environmental awareness with the intention to buy eco-friendly cosmetic products. This suggested that eventhough without any positive consumer attitude. The higher environmental awareness could enhance the purchase intention towards eco-friendly cosmetic products “The Body Shop.” |
| first_indexed | 2024-04-14T03:40:35Z |
| format | Article |
| id | doaj.art-7b1ca2b04bca43f596ac352d5b564467 |
| institution | Directory Open Access Journal |
| issn | 1411-1438 1411-1438 |
| language | English |
| last_indexed | 2024-04-14T03:40:35Z |
| publishDate | 2015-01-01 |
| publisher | Petra Christian University |
| record_format | Article |
| series | Jurnal Manajemen dan Wirausaha |
| spelling | doaj.art-7b1ca2b04bca43f596ac352d5b5644672022-12-22T02:14:33ZengPetra Christian UniversityJurnal Manajemen dan Wirausaha1411-14381411-14382015-01-01172187195SIKAP DALAM MEMEDIASI HUBUNGAN KESADARAN LINGKUNGAN DENGAN NIAT BELI PRODUK KOSMETIK RAMAH LINGKUNGANNyoman Dara Paramita0Ni Nyoman Kerti Yasa1 Fakultas Ekonomi dan Bisnis, Universitas Udayana <br />Jalan P. B. Sudirman, Bali 80112 Fakultas Ekonomi dan Bisnis, Universitas Udayana <br />Jalan P. B. Sudirman, Bali 80112 The purpose of this study was to determine the role attitudes to mediate the relationship between environmental awareness with the purchase intention eco-friendly cosmetics “The Body Shop” in Denpasar. Samples taken were 105 respondent, used purposive sampling techniques. This study used SEM analysis and the Sobel Test. The results showed that, the higher the environmental awareness tent to increase purchase intention of consumers to buy eco-friendly cosmetics brand “The Body Shop.” However, consumer attitudes did not affect the relationship between environmental awareness with the intention to buy eco-friendly cosmetic products. This suggested that eventhough without any positive consumer attitude. The higher environmental awareness could enhance the purchase intention towards eco-friendly cosmetic products “The Body Shop.”http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/19352Attitudesenvironmental awarenesspurchase intention |
| spellingShingle | Nyoman Dara Paramita Ni Nyoman Kerti Yasa SIKAP DALAM MEMEDIASI HUBUNGAN KESADARAN LINGKUNGAN DENGAN NIAT BELI PRODUK KOSMETIK RAMAH LINGKUNGAN Jurnal Manajemen dan Wirausaha Attitudes environmental awareness purchase intention |
| title | SIKAP DALAM MEMEDIASI HUBUNGAN KESADARAN LINGKUNGAN DENGAN NIAT BELI PRODUK KOSMETIK RAMAH LINGKUNGAN |
| title_full | SIKAP DALAM MEMEDIASI HUBUNGAN KESADARAN LINGKUNGAN DENGAN NIAT BELI PRODUK KOSMETIK RAMAH LINGKUNGAN |
| title_fullStr | SIKAP DALAM MEMEDIASI HUBUNGAN KESADARAN LINGKUNGAN DENGAN NIAT BELI PRODUK KOSMETIK RAMAH LINGKUNGAN |
| title_full_unstemmed | SIKAP DALAM MEMEDIASI HUBUNGAN KESADARAN LINGKUNGAN DENGAN NIAT BELI PRODUK KOSMETIK RAMAH LINGKUNGAN |
| title_short | SIKAP DALAM MEMEDIASI HUBUNGAN KESADARAN LINGKUNGAN DENGAN NIAT BELI PRODUK KOSMETIK RAMAH LINGKUNGAN |
| title_sort | sikap dalam memediasi hubungan kesadaran lingkungan dengan niat beli produk kosmetik ramah lingkungan |
| topic | Attitudes environmental awareness purchase intention |
| url | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/19352 |
| work_keys_str_mv | AT nyomandaraparamita sikapdalammemediasihubungankesadaranlingkungandenganniatbeliprodukkosmetikramahlingkungan AT ninyomankertiyasa sikapdalammemediasihubungankesadaranlingkungandenganniatbeliprodukkosmetikramahlingkungan |