Image of fatherhood in printed media: document analysis

Aim: To identify the media records of the press communication representing paternity and to comment how they represent the father approaching his commemorative day. Method: Exploratory study, carried out through documental analysis, by means of “O GLOBO” newspaper, from August 01 to 11, 2013, some...

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Main Authors: Maria Beatriz de Assis Veiga, Alyne Corrêa de Freitas, Simone Aguiar, Nayara Araújo de Souza, Fernando Porto, Adriana Lemos
Format: Article
Language:Spanish
Published: Universidad de Alicante 2017-09-01
Series:Cultura de los Cuidados
Subjects:
Online Access:https://culturacuidados.ua.es/article/view/2017-n48-imagem-da-paternidade-na-midia-impressa
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author Maria Beatriz de Assis Veiga
Alyne Corrêa de Freitas
Simone Aguiar
Nayara Araújo de Souza
Fernando Porto
Adriana Lemos
author_facet Maria Beatriz de Assis Veiga
Alyne Corrêa de Freitas
Simone Aguiar
Nayara Araújo de Souza
Fernando Porto
Adriana Lemos
author_sort Maria Beatriz de Assis Veiga
collection DOAJ
description Aim: To identify the media records of the press communication representing paternity and to comment how they represent the father approaching his commemorative day. Method: Exploratory study, carried out through documental analysis, by means of “O GLOBO” newspaper, from August 01 to 11, 2013, some days before the Father´s day. Result: 106 media records were identified: 66,26% advertising records and 37,73% reports. The father figure appeared on every day of this time delimitation. Discussion: Paternity occurred amidst sociocultural and gender issues that permitted to perceive today a father figure more affective and involved on the child care. Conclusion: There is a business investment around the father figure, nevertheless, not only commercial factors, but also cultural and social ones influence on practicing paternity.
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spelling doaj.art-7b38d79231b34b099124a73d4e3491c82022-12-22T01:59:51ZspaUniversidad de AlicanteCultura de los Cuidados1699-60032017-09-0104817818910.14198/cuid.2017.48.209784Image of fatherhood in printed media: document analysisMaria Beatriz de Assis Veiga0Alyne Corrêa de FreitasSimone AguiarNayara Araújo de SouzaFernando PortoAdriana LemosUniversidade Federal do Estado do Rio de JaneiroAim: To identify the media records of the press communication representing paternity and to comment how they represent the father approaching his commemorative day. Method: Exploratory study, carried out through documental analysis, by means of “O GLOBO” newspaper, from August 01 to 11, 2013, some days before the Father´s day. Result: 106 media records were identified: 66,26% advertising records and 37,73% reports. The father figure appeared on every day of this time delimitation. Discussion: Paternity occurred amidst sociocultural and gender issues that permitted to perceive today a father figure more affective and involved on the child care. Conclusion: There is a business investment around the father figure, nevertheless, not only commercial factors, but also cultural and social ones influence on practicing paternity.https://culturacuidados.ua.es/article/view/2017-n48-imagem-da-paternidade-na-midia-impressaPaternidadeGênero e SaúdeDireitos ReprodutivosSaúde do Homem
spellingShingle Maria Beatriz de Assis Veiga
Alyne Corrêa de Freitas
Simone Aguiar
Nayara Araújo de Souza
Fernando Porto
Adriana Lemos
Image of fatherhood in printed media: document analysis
Cultura de los Cuidados
Paternidade
Gênero e Saúde
Direitos Reprodutivos
Saúde do Homem
title Image of fatherhood in printed media: document analysis
title_full Image of fatherhood in printed media: document analysis
title_fullStr Image of fatherhood in printed media: document analysis
title_full_unstemmed Image of fatherhood in printed media: document analysis
title_short Image of fatherhood in printed media: document analysis
title_sort image of fatherhood in printed media document analysis
topic Paternidade
Gênero e Saúde
Direitos Reprodutivos
Saúde do Homem
url https://culturacuidados.ua.es/article/view/2017-n48-imagem-da-paternidade-na-midia-impressa
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AT fernandoporto imageoffatherhoodinprintedmediadocumentanalysis
AT adrianalemos imageoffatherhoodinprintedmediadocumentanalysis