Green Technology: Color Metaphor in Professional Discourse
The transition to the paradigm of sustainable development and safe production has provoked an exponential increase in the number of scientific papers on the topic of green technology. This article deals with the linguacognitive approach to the metaphor of green technology and the modeling potential...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2022-04-01
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| Series: | Вестник Кемеровского государственного университета |
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| Online Access: | https://vestnik.kemsu.ru/jour/article/view/5180 |
| _version_ | 1797781344283000832 |
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| author | I. B. Tikhonova |
| author_facet | I. B. Tikhonova |
| author_sort | I. B. Tikhonova |
| collection | DOAJ |
| description | The transition to the paradigm of sustainable development and safe production has provoked an exponential increase in the number of scientific papers on the topic of green technology. This article deals with the linguacognitive approach to the metaphor of green technology and the modeling potential of this color metaphor. The research was based on ten scientific articles on green technology published in 2011–2020 in different countries. The analysis involved traditional linguistic methods in combination with a discursive-cognitive approach, as well as a corpus and contextual analysis supplemented by statistical and bibliometric methods. The author identified the conceptual core of the green technology discourse and organized the conceptual domain into a framework structure. The cognitive approach facilitated the identification of non-semantic elements of meaning, e.g. emotional and sensory reactions, psychological associations, positive attitude, etc., i.e. the total aura of meanings around the color green which are superimposed on the professional context and determine the vector of its interpretation. The article introduces this metaphorical model as a lexical manifestation of professional discourse of sustainable production and development. |
| first_indexed | 2024-03-12T23:56:05Z |
| format | Article |
| id | doaj.art-7b73a20f1f414e1b82820a49db75a7b4 |
| institution | Directory Open Access Journal |
| issn | 2078-8975 2078-8983 |
| language | English |
| last_indexed | 2024-03-12T23:56:05Z |
| publishDate | 2022-04-01 |
| publisher | Kemerovo State University |
| record_format | Article |
| series | Вестник Кемеровского государственного университета |
| spelling | doaj.art-7b73a20f1f414e1b82820a49db75a7b42023-07-13T12:08:38ZengKemerovo State UniversityВестник Кемеровского государственного университета2078-89752078-89832022-04-0124112913710.21603/2078-8975-2022-24-1-129-1374444Green Technology: Color Metaphor in Professional DiscourseI. B. Tikhonova0Omsk State Technical UniversityThe transition to the paradigm of sustainable development and safe production has provoked an exponential increase in the number of scientific papers on the topic of green technology. This article deals with the linguacognitive approach to the metaphor of green technology and the modeling potential of this color metaphor. The research was based on ten scientific articles on green technology published in 2011–2020 in different countries. The analysis involved traditional linguistic methods in combination with a discursive-cognitive approach, as well as a corpus and contextual analysis supplemented by statistical and bibliometric methods. The author identified the conceptual core of the green technology discourse and organized the conceptual domain into a framework structure. The cognitive approach facilitated the identification of non-semantic elements of meaning, e.g. emotional and sensory reactions, psychological associations, positive attitude, etc., i.e. the total aura of meanings around the color green which are superimposed on the professional context and determine the vector of its interpretation. The article introduces this metaphorical model as a lexical manifestation of professional discourse of sustainable production and development.https://vestnik.kemsu.ru/jour/article/view/5180metaphorconceptual metaphorcolor metaphorcognitive modelingframe analysiscorpus analysisgreen technologyenvironment protection |
| spellingShingle | I. B. Tikhonova Green Technology: Color Metaphor in Professional Discourse Вестник Кемеровского государственного университета metaphor conceptual metaphor color metaphor cognitive modeling frame analysis corpus analysis green technology environment protection |
| title | Green Technology: Color Metaphor in Professional Discourse |
| title_full | Green Technology: Color Metaphor in Professional Discourse |
| title_fullStr | Green Technology: Color Metaphor in Professional Discourse |
| title_full_unstemmed | Green Technology: Color Metaphor in Professional Discourse |
| title_short | Green Technology: Color Metaphor in Professional Discourse |
| title_sort | green technology color metaphor in professional discourse |
| topic | metaphor conceptual metaphor color metaphor cognitive modeling frame analysis corpus analysis green technology environment protection |
| url | https://vestnik.kemsu.ru/jour/article/view/5180 |
| work_keys_str_mv | AT ibtikhonova greentechnologycolormetaphorinprofessionaldiscourse |