Analisis Perumusan Strategi Bisnis pada PT Samudera Nusantara Logistindo
PT Samudra Nusantara Logistindo (PT SNL) is a company engaged in international cargo transportation services (international freight forwarder). Purpose of this study is to analyze the internal and external conditions and formulating business strategy and in order to gain competitive advantage for co...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2010-05-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1065 |
| _version_ | 1827849917902618624 |
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| author | Engkos Achmad Kuncoro |
| author_facet | Engkos Achmad Kuncoro |
| author_sort | Engkos Achmad Kuncoro |
| collection | DOAJ |
| description | PT Samudra Nusantara Logistindo (PT SNL) is a company engaged in international cargo transportation services (international freight forwarder). Purpose of this study is to analyze the internal and external conditions and formulating business strategy and in order to gain competitive advantage for companies. The research method used in this research is a qualitative descriptive method research types such as of case studies. We have used Data Collection Techniques using interviews, surveys and questionnaires provided by the relevant parties in the company. These obtained data has been analyzed using a matrix IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The results of the IFE Matrix 2.885 and EFE Matrix are 2.623. The Result of the following Matrixes TOWS, SPACE, IE, Grand Strategy alternatives that can be applied in the company will be market penetration and product development strategy. The final results of this study concluded that the recommendation or proposal of an appropriate business strategy for the company based on the results obtained through a matrix of data processing is QSPM Market development strategy are then followed by the product development. |
| first_indexed | 2024-03-12T10:12:49Z |
| format | Article |
| id | doaj.art-7b7a9d8ae1e54982a94b07d57170dcc7 |
| institution | Directory Open Access Journal |
| issn | 2087-1228 2476-9053 |
| language | English |
| last_indexed | 2024-03-12T10:12:49Z |
| publishDate | 2010-05-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Binus Business Review |
| spelling | doaj.art-7b7a9d8ae1e54982a94b07d57170dcc72023-09-02T10:45:07ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532010-05-011116918410.21512/bbr.v1i1.1065848Analisis Perumusan Strategi Bisnis pada PT Samudera Nusantara LogistindoEngkos Achmad Kuncoro0Universitas Bina NusantaraPT Samudra Nusantara Logistindo (PT SNL) is a company engaged in international cargo transportation services (international freight forwarder). Purpose of this study is to analyze the internal and external conditions and formulating business strategy and in order to gain competitive advantage for companies. The research method used in this research is a qualitative descriptive method research types such as of case studies. We have used Data Collection Techniques using interviews, surveys and questionnaires provided by the relevant parties in the company. These obtained data has been analyzed using a matrix IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The results of the IFE Matrix 2.885 and EFE Matrix are 2.623. The Result of the following Matrixes TOWS, SPACE, IE, Grand Strategy alternatives that can be applied in the company will be market penetration and product development strategy. The final results of this study concluded that the recommendation or proposal of an appropriate business strategy for the company based on the results obtained through a matrix of data processing is QSPM Market development strategy are then followed by the product development.https://journal.binus.ac.id/index.php/BBR/article/view/1065strategic managementswot analysismarket developmentproduct development |
| spellingShingle | Engkos Achmad Kuncoro Analisis Perumusan Strategi Bisnis pada PT Samudera Nusantara Logistindo Binus Business Review strategic management swot analysis market development product development |
| title | Analisis Perumusan Strategi Bisnis pada PT Samudera Nusantara Logistindo |
| title_full | Analisis Perumusan Strategi Bisnis pada PT Samudera Nusantara Logistindo |
| title_fullStr | Analisis Perumusan Strategi Bisnis pada PT Samudera Nusantara Logistindo |
| title_full_unstemmed | Analisis Perumusan Strategi Bisnis pada PT Samudera Nusantara Logistindo |
| title_short | Analisis Perumusan Strategi Bisnis pada PT Samudera Nusantara Logistindo |
| title_sort | analisis perumusan strategi bisnis pada pt samudera nusantara logistindo |
| topic | strategic management swot analysis market development product development |
| url | https://journal.binus.ac.id/index.php/BBR/article/view/1065 |
| work_keys_str_mv | AT engkosachmadkuncoro analisisperumusanstrategibisnispadaptsamuderanusantaralogistindo |