Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran
Customer Knowledge Management (CKM) has been a subject of much attention in recent years. The attractiveness of this subject is the result of its benefits for organizations; but despite the benefits of CKM implementation, many projects aimed at implementing CKM in organizations fail due to companies...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_51604_d6af3e476bb5ea4c8a64dc53273f6843.pdf |
| Summary: | Customer Knowledge Management (CKM) has been a subject of much attention in recent years. The attractiveness of this subject is the result of its benefits for organizations; but despite the benefits of CKM implementation, many projects aimed at implementing CKM in organizations fail due to companies’ negligence with respect to its implementation factors. Meanwile the majority of organizations using CKM face with the problem of how to implement it in their organization. On the other hand, researches that have been done in the field of Customer Knowledge Management looked partially to the subject. Thus, implementing Customer Knowledge Management needs a comprehensive framework which eliminates the drawbacks of the current researches. This research, using mixed method approach, aimed at developing and explaning a framework for implementing Customer Knowledge Management at the qualitative stage (Stage 1) and validating the developed framework at the quantitative stage (Stage 2) to ultimately provide Customer Knowledge Management implementation framework as a final result of the research. The findings could improve researcher's knowledge about CKM implementation goals, challenges, mechanisms and outcomes. |
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| ISSN: | 2008-5907 2423-5091 |