Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran

Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran

Customer Knowledge Management (CKM) has been a subject of much attention in recent years. The attractiveness of this subject is the result of its benefits for organizations; but despite the benefits of CKM implementation, many projects aimed at implementing CKM in organizations fail due to companies...

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Bibliographic Details
Main Authors:	Ali Divandari, Mahmoud Mohamadian, Mehdi Shami Zanjani, Ehsan Abedi
Format:	Article
Language:	fas
Published:	University of Tehran 2014-03-01
Series:	‫مدیریت بازرگانی
Subjects:	Customer Knowledge Management Grounded Theory Implementing information systems Knowledge Management
Online Access:	https://jibm.ut.ac.ir/article_51604_d6af3e476bb5ea4c8a64dc53273f6843.pdf

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