The Differentiation of Parties through the Lens of an Electoral Campaign

<span class="abs_content">Parties restructure their organizations to prepare themselves for new challenges. In many cases, the changes involve a reduction of the subsystems structure, dropping the number of territorial units or finding leaner solutions and outsourcing of activities w...

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Main Author: Rossana Sampugnaro
Format: Article
Language:English
Published: Coordinamento SIBA 2015-03-01
Series:Partecipazione e Conflitto
Subjects:
Online Access:http://siba-ese.unisalento.it/index.php/paco/article/view/14787
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author Rossana Sampugnaro
author_facet Rossana Sampugnaro
author_sort Rossana Sampugnaro
collection DOAJ
description <span class="abs_content">Parties restructure their organizations to prepare themselves for new challenges. In many cases, the changes involve a reduction of the subsystems structure, dropping the number of territorial units or finding leaner solutions and outsourcing of activities which were once fulfilled within the boundaries of the party organization. Specifically, the phenomenon of outsourcing concerns, on the one hand, aggregation of interests and policymaking and, on the other, electoral mobilization and management of political communication. Looking for new solutions – flexible, without a unique centre – can lead to a process of de-differentiation that characterizes organization in postmodern society: a new definition of levels of hierarchy and "transgression of boundaries", through a continuous exchange of resources with the environment, which is unpredictable and constantly changing. As in other organizations, parties en-courage the formation of horizontal links with new external actors - associations, informal groups, indi-viduals and influencers - in order to build networks that cooperate to exchange essential resources for the party itself. In this framework, the study aims to interpret de-differentiation in political parties from a specific point of view: the analysis of political campaigns as indicators of this process. The “outside campaign”, created by a set of non-party actors, is growing: the sector of organized interests, that, unlike in the past, is "de-aligned" from the political parties and does not respond to traditional socio-political cleavage, is present in parties and candidates’ campaigns with greater resources than was the case formerly.</span><br />
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spelling doaj.art-7b920e3bcbf9484da266bda8b15445d92023-09-20T07:59:54ZengCoordinamento SIBAPartecipazione e Conflitto1972-76232035-66092015-03-018114016610.1285/i20356609v8i1p14014039The Differentiation of Parties through the Lens of an Electoral CampaignRossana Sampugnaro0University of Catania<span class="abs_content">Parties restructure their organizations to prepare themselves for new challenges. In many cases, the changes involve a reduction of the subsystems structure, dropping the number of territorial units or finding leaner solutions and outsourcing of activities which were once fulfilled within the boundaries of the party organization. Specifically, the phenomenon of outsourcing concerns, on the one hand, aggregation of interests and policymaking and, on the other, electoral mobilization and management of political communication. Looking for new solutions – flexible, without a unique centre – can lead to a process of de-differentiation that characterizes organization in postmodern society: a new definition of levels of hierarchy and "transgression of boundaries", through a continuous exchange of resources with the environment, which is unpredictable and constantly changing. As in other organizations, parties en-courage the formation of horizontal links with new external actors - associations, informal groups, indi-viduals and influencers - in order to build networks that cooperate to exchange essential resources for the party itself. In this framework, the study aims to interpret de-differentiation in political parties from a specific point of view: the analysis of political campaigns as indicators of this process. The “outside campaign”, created by a set of non-party actors, is growing: the sector of organized interests, that, unlike in the past, is "de-aligned" from the political parties and does not respond to traditional socio-political cleavage, is present in parties and candidates’ campaigns with greater resources than was the case formerly.</span><br />http://siba-ese.unisalento.it/index.php/paco/article/view/14787partiesde-differentiationnetworkingoutside campaigneuropean election
spellingShingle Rossana Sampugnaro
The Differentiation of Parties through the Lens of an Electoral Campaign
Partecipazione e Conflitto
parties
de-differentiation
networking
outside campaign
european election
title The Differentiation of Parties through the Lens of an Electoral Campaign
title_full The Differentiation of Parties through the Lens of an Electoral Campaign
title_fullStr The Differentiation of Parties through the Lens of an Electoral Campaign
title_full_unstemmed The Differentiation of Parties through the Lens of an Electoral Campaign
title_short The Differentiation of Parties through the Lens of an Electoral Campaign
title_sort differentiation of parties through the lens of an electoral campaign
topic parties
de-differentiation
networking
outside campaign
european election
url http://siba-ese.unisalento.it/index.php/paco/article/view/14787
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