Comparison of Experienced and Inexperienced Consumers’ Utilisation of Extrinsic Cues in Product Evaluation
This study compares experienced and inexperienced consumers’ patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Korean Marketing Association
2015-10-01
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| Series: | Asia Marketing Journal |
| Subjects: | |
| Online Access: | https://amj.kma.re.kr/journal/vol17/iss3/5/ |