Model and strategies for the development of coffee in Jambi Province to respond the global market demand

Indonesia is one of the world’s top coffee producing countries after Brazil, Vietnam, and Colombia. Although not as the largest coffee producers, Jambi Province has three types of coffee as the region’s mainstay product, namely Robusta coffee, Arabica coffee, and Libtukom (Liberika Tungkal Komposit)...

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Main Author: Rosmeli
Format: Article
Language:English
Published: Master Program in Economics, Graduate Program of Universitas Jambi 2019-12-01
Series:Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Subjects:
Online Access:https://online-journal.unja.ac.id/JES/article/view/8666/5167
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author Rosmeli
author_facet Rosmeli
author_sort Rosmeli
collection DOAJ
description Indonesia is one of the world’s top coffee producing countries after Brazil, Vietnam, and Colombia. Although not as the largest coffee producers, Jambi Province has three types of coffee as the region’s mainstay product, namely Robusta coffee, Arabica coffee, and Libtukom (Liberika Tungkal Komposit) coffee. The demand for these three types of coffee is quite high. However, there are various problems faced including low land productivity, crop failure, and distribution channels that are not profitable for farmers. Based on this, the study aims to formulate a model and strategies for developing Jambi Province’s coffee. Main data used were derived from coffee farmers, experts and stakeholders, and related agencies. Data were analyzed using SWOT and QSPM analysis. It was found that there are eight priority strategies for developing Jambi Province’s coffee, namely 1) cutting off distribution channels, 2) working directly with relevant agencies, 3) increasing promotion of Jambi’s coffee, 4) coffee as one of the Jambi Province icons, 5) coffee product innovations, 6) cooperation with export destinations, 7) improving knowledge and processing technology, and 8) improving human resources.
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spelling doaj.art-7bc1443f3bb04dacb4de5a30287c6ad92022-12-22T01:20:38ZengMaster Program in Economics, Graduate Program of Universitas JambiJurnal Perspektif Pembiayaan dan Pembangunan Daerah2338-46032355-85202019-12-017331532610.22437/ppd.v7i3.8666Model and strategies for the development of coffee in Jambi Province to respond the global market demandRosmeliIndonesia is one of the world’s top coffee producing countries after Brazil, Vietnam, and Colombia. Although not as the largest coffee producers, Jambi Province has three types of coffee as the region’s mainstay product, namely Robusta coffee, Arabica coffee, and Libtukom (Liberika Tungkal Komposit) coffee. The demand for these three types of coffee is quite high. However, there are various problems faced including low land productivity, crop failure, and distribution channels that are not profitable for farmers. Based on this, the study aims to formulate a model and strategies for developing Jambi Province’s coffee. Main data used were derived from coffee farmers, experts and stakeholders, and related agencies. Data were analyzed using SWOT and QSPM analysis. It was found that there are eight priority strategies for developing Jambi Province’s coffee, namely 1) cutting off distribution channels, 2) working directly with relevant agencies, 3) increasing promotion of Jambi’s coffee, 4) coffee as one of the Jambi Province icons, 5) coffee product innovations, 6) cooperation with export destinations, 7) improving knowledge and processing technology, and 8) improving human resources.https://online-journal.unja.ac.id/JES/article/view/8666/5167development economics departmentfaculty of economics and businessuniversitas jambiindonesia
spellingShingle Rosmeli
Model and strategies for the development of coffee in Jambi Province to respond the global market demand
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
development economics department
faculty of economics and business
universitas jambi
indonesia
title Model and strategies for the development of coffee in Jambi Province to respond the global market demand
title_full Model and strategies for the development of coffee in Jambi Province to respond the global market demand
title_fullStr Model and strategies for the development of coffee in Jambi Province to respond the global market demand
title_full_unstemmed Model and strategies for the development of coffee in Jambi Province to respond the global market demand
title_short Model and strategies for the development of coffee in Jambi Province to respond the global market demand
title_sort model and strategies for the development of coffee in jambi province to respond the global market demand
topic development economics department
faculty of economics and business
universitas jambi
indonesia
url https://online-journal.unja.ac.id/JES/article/view/8666/5167
work_keys_str_mv AT rosmeli modelandstrategiesforthedevelopmentofcoffeeinjambiprovincetorespondtheglobalmarketdemand