Internationalization strategy and foreign distribution channels: analysis of the brazilian cosmetics company Natura

Internationalization strategy and foreign distribution channels: analysis of the brazilian cosmetics company Natura

This paper describes the internationalization process of the Brazilian company Natura Cosméticos S.A., whose competitive differential is the development of products based on the biodiversity of Brazilian flora. We specifically focus on the company's different choices of distribution channels i...

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Bibliographic Details
Main Authors: Silvia Novaes Zilbe, Carlos Henrique Mora Júnior, Francisco Lourenço da Silva
Format: Article
Language:English
Published: FUCAPE Business School 2010-01-01
Series:BBR: Brazilian Business Review
Subjects:
internationalization
distribution channels
biodiversity
Online Access:http://www.redalyc.org/articulo.oa?id=123021649004

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