BTA’s Cool Britannia: British national identity in the new Millennium
This work provides an insight into the image of Britain resulting from the discourse of British tourist promotion as reflected in materials published by the British Tourist Authority, now officially renamed VisitBritain. Our analysis will lead us to state that a new image of the country –Cool Brita...
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2006-04-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://ojsull.webs.ull.es/index.php/Revista/article/view/2653 |
| _version_ | 1818319684726947840 |
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| author | José Igor Prieto Arranz |
| author_facet | José Igor Prieto Arranz |
| author_sort | José Igor Prieto Arranz |
| collection | DOAJ |
| description |
This work provides an insight into the image of Britain resulting from the discourse of British tourist promotion as reflected in materials published by the British Tourist Authority, now officially renamed VisitBritain. Our analysis will lead us to state that a new image of the country –Cool Britanniahas been increasingly featured in BTA materials since the late 1990s, coinciding with the New Labour period in office. It will be argued that this truly postmodern image, currently fighting to become hegemonic, can be analysed in terms of national identity, thus leaving behind the traditional concept of heritage at least because Britannia can no longer recognise herself in a deceased body which is being artificially preserved.
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| first_indexed | 2024-12-13T10:13:02Z |
| format | Article |
| id | doaj.art-7be7271d03fd49c3b244d4f3e9b5598e |
| institution | Directory Open Access Journal |
| issn | 1695-7121 |
| language | English |
| last_indexed | 2024-12-13T10:13:02Z |
| publishDate | 2006-04-01 |
| publisher | Instituto de Investigación Social y Turismo |
| record_format | Article |
| series | PASOS Revista de Turismo y Patrimonio Cultural |
| spelling | doaj.art-7be7271d03fd49c3b244d4f3e9b5598e2022-12-21T23:51:23ZengInstituto de Investigación Social y TurismoPASOS Revista de Turismo y Patrimonio Cultural1695-71212006-04-014210.25145/j.pasos.2006.04.013BTA’s Cool Britannia: British national identity in the new MillenniumJosé Igor Prieto Arranz0Universitat de les Illes Balears This work provides an insight into the image of Britain resulting from the discourse of British tourist promotion as reflected in materials published by the British Tourist Authority, now officially renamed VisitBritain. Our analysis will lead us to state that a new image of the country –Cool Britanniahas been increasingly featured in BTA materials since the late 1990s, coinciding with the New Labour period in office. It will be argued that this truly postmodern image, currently fighting to become hegemonic, can be analysed in terms of national identity, thus leaving behind the traditional concept of heritage at least because Britannia can no longer recognise herself in a deceased body which is being artificially preserved. http://ojsull.webs.ull.es/index.php/Revista/article/view/2653BritainGenderNational identitytourism promotion |
| spellingShingle | José Igor Prieto Arranz BTA’s Cool Britannia: British national identity in the new Millennium PASOS Revista de Turismo y Patrimonio Cultural Britain Gender National identity tourism promotion |
| title | BTA’s Cool Britannia: British national identity in the new Millennium |
| title_full | BTA’s Cool Britannia: British national identity in the new Millennium |
| title_fullStr | BTA’s Cool Britannia: British national identity in the new Millennium |
| title_full_unstemmed | BTA’s Cool Britannia: British national identity in the new Millennium |
| title_short | BTA’s Cool Britannia: British national identity in the new Millennium |
| title_sort | bta s cool britannia british national identity in the new millennium |
| topic | Britain Gender National identity tourism promotion |
| url | http://ojsull.webs.ull.es/index.php/Revista/article/view/2653 |
| work_keys_str_mv | AT joseigorprietoarranz btascoolbritanniabritishnationalidentityinthenewmillennium |