BTA’s Cool Britannia: British national identity in the new Millennium

BTA’s Cool Britannia: British national identity in the new Millennium

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This work provides an insight into the image of Britain resulting from the discourse of British tourist promotion as reflected in materials published by the British Tourist Authority, now officially renamed VisitBritain. Our analysis will lead us to state that a new image of the country –Cool Brita...

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Bibliographic Details
Main Author: José Igor Prieto Arranz
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2006-04-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Subjects:
Britain
Gender
National identity
tourism promotion
Online Access:http://ojsull.webs.ull.es/index.php/Revista/article/view/2653

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