Carnistic Colonialism: A Rhetorical Dissection of “Bushmeat” in the 2014 Ebola Outbreak

This article argues that a fusion of critical animal studies and postcolonial critique affords food systems scholars a richer understanding of Western media narratives regarding a “bushmeat problem” during the 2014 Ebola outbreak. To do so, I perform a rhetorical analysis of expert, journalistic, an...

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Main Author: S. Marek Muller
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-05-01
Series:Frontiers in Communication
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2021.656431/full
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author S. Marek Muller
author_facet S. Marek Muller
author_sort S. Marek Muller
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description This article argues that a fusion of critical animal studies and postcolonial critique affords food systems scholars a richer understanding of Western media narratives regarding a “bushmeat problem” during the 2014 Ebola outbreak. To do so, I perform a rhetorical analysis of expert, journalistic, and editorial texts disseminated through outlets with high economic and/or social capital in North American and Western European countries. My analysis demonstrates three overarching themes in these texts regarding the intersections of bushmeat and Ebola, which I describe as: 1) biosecurity; 2) conservation; and 3) development. By invoking an ethic of anti-speciesism and decoloniality, I not only demonstrate the colonial logics at play in the 2014 Ebola outbreak, but also name an insidious ideology fundamental to food systems discourse in postcolonial contexts: carnistic colonialism.
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spelling doaj.art-7bf0f928aa81405f8f5c6e64ce846aa42022-12-21T18:48:14ZengFrontiers Media S.A.Frontiers in Communication2297-900X2021-05-01610.3389/fcomm.2021.656431656431Carnistic Colonialism: A Rhetorical Dissection of “Bushmeat” in the 2014 Ebola OutbreakS. Marek MullerThis article argues that a fusion of critical animal studies and postcolonial critique affords food systems scholars a richer understanding of Western media narratives regarding a “bushmeat problem” during the 2014 Ebola outbreak. To do so, I perform a rhetorical analysis of expert, journalistic, and editorial texts disseminated through outlets with high economic and/or social capital in North American and Western European countries. My analysis demonstrates three overarching themes in these texts regarding the intersections of bushmeat and Ebola, which I describe as: 1) biosecurity; 2) conservation; and 3) development. By invoking an ethic of anti-speciesism and decoloniality, I not only demonstrate the colonial logics at play in the 2014 Ebola outbreak, but also name an insidious ideology fundamental to food systems discourse in postcolonial contexts: carnistic colonialism.https://www.frontiersin.org/articles/10.3389/fcomm.2021.656431/fullEbolabushmeatcritical animal studiespostcolonialcarnismrhetoric
spellingShingle S. Marek Muller
Carnistic Colonialism: A Rhetorical Dissection of “Bushmeat” in the 2014 Ebola Outbreak
Frontiers in Communication
Ebola
bushmeat
critical animal studies
postcolonial
carnism
rhetoric
title Carnistic Colonialism: A Rhetorical Dissection of “Bushmeat” in the 2014 Ebola Outbreak
title_full Carnistic Colonialism: A Rhetorical Dissection of “Bushmeat” in the 2014 Ebola Outbreak
title_fullStr Carnistic Colonialism: A Rhetorical Dissection of “Bushmeat” in the 2014 Ebola Outbreak
title_full_unstemmed Carnistic Colonialism: A Rhetorical Dissection of “Bushmeat” in the 2014 Ebola Outbreak
title_short Carnistic Colonialism: A Rhetorical Dissection of “Bushmeat” in the 2014 Ebola Outbreak
title_sort carnistic colonialism a rhetorical dissection of bushmeat in the 2014 ebola outbreak
topic Ebola
bushmeat
critical animal studies
postcolonial
carnism
rhetoric
url https://www.frontiersin.org/articles/10.3389/fcomm.2021.656431/full
work_keys_str_mv AT smarekmuller carnisticcolonialismarhetoricaldissectionofbushmeatinthe2014ebolaoutbreak