NEGATIVE PERCEPTION OF THE LOCAL COMMUNITY TOWARDS TOURISM DEVELOPMENT
Purpose – Tourism has positive and negative sides. Due to ecological disturbance, cultural diffusion, and poor perceptions, tourism can sometimes be seen as a burden to locals and the area. If these perceptions are not addressed appropriately, it can lead to a chain of conflicts. This study explo...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2024-01-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol30no1/2_Mariam_Singh_Yaja_Kumar |
| _version_ | 1797271187848429568 |
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| author | Kago Mariam M. Momocha Singh Millo Yaja Anuj Kumar |
| author_facet | Kago Mariam M. Momocha Singh Millo Yaja Anuj Kumar |
| author_sort | Kago Mariam |
| collection | DOAJ |
| description | Purpose – Tourism has positive and negative sides. Due to ecological disturbance, cultural
diffusion, and poor perceptions, tourism can sometimes be seen as a burden to locals and the area.
If these perceptions are not addressed appropriately, it can lead to a chain of conflicts. This study
explores people's negative perceptions towards tourism in their locality.
Methodology/Design/Approach – Data was collected using a structured questionnaire.
Respondents were asked to rate their views on a 5-point Likert scale. Both primary and secondary
data were used to achieve the objective of the study.
Findings – The results indicate that local people are happy to receive tourists in their villages.
However, they have certain concerns that need to be addressed for sustainable tourism growth.
Anti-social activities such as drugs, alcoholism, prostitution and lack of measures to protect the
ethnic group from outside influences are some of the key areas that require immediate attention.
Originality of the research – Similar studies have been conducted before, but in the study area
(Arunachal Pradesh, India), which is ecologically sensitive and geographically remote, a detailed
study on negative perceptions alone was not conducted. Various dimensions were also added to
understand healthy and relative perceptions. |
| first_indexed | 2024-04-25T02:16:11Z |
| format | Article |
| id | doaj.art-7c01dd37800b4f40892258dc428c1d2a |
| institution | Directory Open Access Journal |
| issn | 1330-7533 1847-3377 |
| language | English |
| last_indexed | 2024-04-25T02:16:11Z |
| publishDate | 2024-01-01 |
| publisher | Faculty of tourism and hospitality management |
| record_format | Article |
| series | Tourism and Hospitality Management |
| spelling | doaj.art-7c01dd37800b4f40892258dc428c1d2a2024-03-07T09:06:51ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1330-75331847-33772024-01-01301152510.20867/thm.30.1.2NEGATIVE PERCEPTION OF THE LOCAL COMMUNITY TOWARDS TOURISM DEVELOPMENTKago Mariam0https://orcid.org/0000-0001-9029-6738M. Momocha Singh1https://orcid.org/0000-0002-2507-698XMillo Yaja2https://orcid.org/0000-0003-4590-4970Anuj Kumar3https://orcid.org/0000-0002-1205-2794 National Institute of Technology, Arunachal Pradesh, IndiaDr., Assistant Prof. National Institute of Technology, Arunachal Pradesh, IndiaDr., Assistant Prof. Mizoram University, IndiaProf., Assistant Prof., Apeejay School of Management, Dwarka, IndiaPurpose – Tourism has positive and negative sides. Due to ecological disturbance, cultural diffusion, and poor perceptions, tourism can sometimes be seen as a burden to locals and the area. If these perceptions are not addressed appropriately, it can lead to a chain of conflicts. This study explores people's negative perceptions towards tourism in their locality. Methodology/Design/Approach – Data was collected using a structured questionnaire. Respondents were asked to rate their views on a 5-point Likert scale. Both primary and secondary data were used to achieve the objective of the study. Findings – The results indicate that local people are happy to receive tourists in their villages. However, they have certain concerns that need to be addressed for sustainable tourism growth. Anti-social activities such as drugs, alcoholism, prostitution and lack of measures to protect the ethnic group from outside influences are some of the key areas that require immediate attention. Originality of the research – Similar studies have been conducted before, but in the study area (Arunachal Pradesh, India), which is ecologically sensitive and geographically remote, a detailed study on negative perceptions alone was not conducted. Various dimensions were also added to understand healthy and relative perceptions.https://thm.fthm.hr/images/issues/vol30no1/2_Mariam_Singh_Yaja_Kumarlocal communitynegative perceptionsustainable developmentattitude & tourism |
| spellingShingle | Kago Mariam M. Momocha Singh Millo Yaja Anuj Kumar NEGATIVE PERCEPTION OF THE LOCAL COMMUNITY TOWARDS TOURISM DEVELOPMENT Tourism and Hospitality Management local community negative perception sustainable development attitude & tourism |
| title | NEGATIVE PERCEPTION OF THE LOCAL COMMUNITY TOWARDS TOURISM DEVELOPMENT |
| title_full | NEGATIVE PERCEPTION OF THE LOCAL COMMUNITY TOWARDS TOURISM DEVELOPMENT |
| title_fullStr | NEGATIVE PERCEPTION OF THE LOCAL COMMUNITY TOWARDS TOURISM DEVELOPMENT |
| title_full_unstemmed | NEGATIVE PERCEPTION OF THE LOCAL COMMUNITY TOWARDS TOURISM DEVELOPMENT |
| title_short | NEGATIVE PERCEPTION OF THE LOCAL COMMUNITY TOWARDS TOURISM DEVELOPMENT |
| title_sort | negative perception of the local community towards tourism development |
| topic | local community negative perception sustainable development attitude & tourism |
| url | https://thm.fthm.hr/images/issues/vol30no1/2_Mariam_Singh_Yaja_Kumar |
| work_keys_str_mv | AT kagomariam negativeperceptionofthelocalcommunitytowardstourismdevelopment AT mmomochasingh negativeperceptionofthelocalcommunitytowardstourismdevelopment AT milloyaja negativeperceptionofthelocalcommunitytowardstourismdevelopment AT anujkumar negativeperceptionofthelocalcommunitytowardstourismdevelopment |