Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumers

AbstractFood waste is a global challenge to sustainable development. Nevertheless, there is insufficient research on the issue at the consumption stage, especially in developing countries (e.g., Malaysia). To effectively ameliorate food waste, it is crucial to understand how internal cultural values...

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Main Authors: Fei Long, Norzalita Abd Aziz, Kei Wei Chia, Huan Zhang
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2321796
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author Fei Long
Norzalita Abd Aziz
Kei Wei Chia
Huan Zhang
author_facet Fei Long
Norzalita Abd Aziz
Kei Wei Chia
Huan Zhang
author_sort Fei Long
collection DOAJ
description AbstractFood waste is a global challenge to sustainable development. Nevertheless, there is insufficient research on the issue at the consumption stage, especially in developing countries (e.g., Malaysia). To effectively ameliorate food waste, it is crucial to understand how internal cultural values and external social influences affect food waste reduction. Drawing upon 345 Malaysian respondents, this study finds that religiosity, subjective norm, information publicity and personal norm have important effects on consumers’ intention to reduce food waste. However, materialism does not significantly influence consumers’ food waste behaviour, which is inconsistent with prior research. These findings advanced our understanding of food waste among Malaysian consumers, which provides insights to governments and NGOs on how to solve the food waste challenge.
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spelling doaj.art-7c04f1b5bd6a4355b58d2d564fe7757d2024-03-04T14:52:49ZengTaylor & Francis GroupCogent Business & Management2331-19752024-12-0111110.1080/23311975.2024.2321796Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumersFei Long0Norzalita Abd Aziz1Kei Wei Chia2Huan Zhang3Business School, Guangdong Ocean University, Yangjiang Campus, ChinaUKM-Graduate School of Business, The National University of Malaysia, Bangi, MalaysiaSchool of Hospitality, Tourism, & Events, Faculty of Social Sciences & Leisure Management, Taylor’s University, Subang Jaya, MalaysiaBusiness School, Guangdong Ocean University, Yangjiang Campus, ChinaAbstractFood waste is a global challenge to sustainable development. Nevertheless, there is insufficient research on the issue at the consumption stage, especially in developing countries (e.g., Malaysia). To effectively ameliorate food waste, it is crucial to understand how internal cultural values and external social influences affect food waste reduction. Drawing upon 345 Malaysian respondents, this study finds that religiosity, subjective norm, information publicity and personal norm have important effects on consumers’ intention to reduce food waste. However, materialism does not significantly influence consumers’ food waste behaviour, which is inconsistent with prior research. These findings advanced our understanding of food waste among Malaysian consumers, which provides insights to governments and NGOs on how to solve the food waste challenge.https://www.tandfonline.com/doi/10.1080/23311975.2024.2321796Food wastereligiositysubjective norminformation publicitymaterialismpersonal norm
spellingShingle Fei Long
Norzalita Abd Aziz
Kei Wei Chia
Huan Zhang
Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumers
Cogent Business & Management
Food waste
religiosity
subjective norm
information publicity
materialism
personal norm
title Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumers
title_full Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumers
title_fullStr Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumers
title_full_unstemmed Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumers
title_short Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumers
title_sort clear your plate the impact of cultural values and social influences on intention to reduce food waste among malaysian consumers
topic Food waste
religiosity
subjective norm
information publicity
materialism
personal norm
url https://www.tandfonline.com/doi/10.1080/23311975.2024.2321796
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