Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumers
AbstractFood waste is a global challenge to sustainable development. Nevertheless, there is insufficient research on the issue at the consumption stage, especially in developing countries (e.g., Malaysia). To effectively ameliorate food waste, it is crucial to understand how internal cultural values...
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2024-12-01
|
Series: | Cogent Business & Management |
Subjects: | |
Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2321796 |
_version_ | 1797278843995684864 |
---|---|
author | Fei Long Norzalita Abd Aziz Kei Wei Chia Huan Zhang |
author_facet | Fei Long Norzalita Abd Aziz Kei Wei Chia Huan Zhang |
author_sort | Fei Long |
collection | DOAJ |
description | AbstractFood waste is a global challenge to sustainable development. Nevertheless, there is insufficient research on the issue at the consumption stage, especially in developing countries (e.g., Malaysia). To effectively ameliorate food waste, it is crucial to understand how internal cultural values and external social influences affect food waste reduction. Drawing upon 345 Malaysian respondents, this study finds that religiosity, subjective norm, information publicity and personal norm have important effects on consumers’ intention to reduce food waste. However, materialism does not significantly influence consumers’ food waste behaviour, which is inconsistent with prior research. These findings advanced our understanding of food waste among Malaysian consumers, which provides insights to governments and NGOs on how to solve the food waste challenge. |
first_indexed | 2024-03-07T16:13:59Z |
format | Article |
id | doaj.art-7c04f1b5bd6a4355b58d2d564fe7757d |
institution | Directory Open Access Journal |
issn | 2331-1975 |
language | English |
last_indexed | 2024-03-07T16:13:59Z |
publishDate | 2024-12-01 |
publisher | Taylor & Francis Group |
record_format | Article |
series | Cogent Business & Management |
spelling | doaj.art-7c04f1b5bd6a4355b58d2d564fe7757d2024-03-04T14:52:49ZengTaylor & Francis GroupCogent Business & Management2331-19752024-12-0111110.1080/23311975.2024.2321796Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumersFei Long0Norzalita Abd Aziz1Kei Wei Chia2Huan Zhang3Business School, Guangdong Ocean University, Yangjiang Campus, ChinaUKM-Graduate School of Business, The National University of Malaysia, Bangi, MalaysiaSchool of Hospitality, Tourism, & Events, Faculty of Social Sciences & Leisure Management, Taylor’s University, Subang Jaya, MalaysiaBusiness School, Guangdong Ocean University, Yangjiang Campus, ChinaAbstractFood waste is a global challenge to sustainable development. Nevertheless, there is insufficient research on the issue at the consumption stage, especially in developing countries (e.g., Malaysia). To effectively ameliorate food waste, it is crucial to understand how internal cultural values and external social influences affect food waste reduction. Drawing upon 345 Malaysian respondents, this study finds that religiosity, subjective norm, information publicity and personal norm have important effects on consumers’ intention to reduce food waste. However, materialism does not significantly influence consumers’ food waste behaviour, which is inconsistent with prior research. These findings advanced our understanding of food waste among Malaysian consumers, which provides insights to governments and NGOs on how to solve the food waste challenge.https://www.tandfonline.com/doi/10.1080/23311975.2024.2321796Food wastereligiositysubjective norminformation publicitymaterialismpersonal norm |
spellingShingle | Fei Long Norzalita Abd Aziz Kei Wei Chia Huan Zhang Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumers Cogent Business & Management Food waste religiosity subjective norm information publicity materialism personal norm |
title | Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumers |
title_full | Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumers |
title_fullStr | Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumers |
title_full_unstemmed | Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumers |
title_short | Clear your plate! the impact of cultural values and social influences on intention to reduce food waste among Malaysian consumers |
title_sort | clear your plate the impact of cultural values and social influences on intention to reduce food waste among malaysian consumers |
topic | Food waste religiosity subjective norm information publicity materialism personal norm |
url | https://www.tandfonline.com/doi/10.1080/23311975.2024.2321796 |
work_keys_str_mv | AT feilong clearyourplatetheimpactofculturalvaluesandsocialinfluencesonintentiontoreducefoodwasteamongmalaysianconsumers AT norzalitaabdaziz clearyourplatetheimpactofculturalvaluesandsocialinfluencesonintentiontoreducefoodwasteamongmalaysianconsumers AT keiweichia clearyourplatetheimpactofculturalvaluesandsocialinfluencesonintentiontoreducefoodwasteamongmalaysianconsumers AT huanzhang clearyourplatetheimpactofculturalvaluesandsocialinfluencesonintentiontoreducefoodwasteamongmalaysianconsumers |