The influence of key opinion leaders on consumers' purchasing intention regarding green fashion products
Using Key Opinion Leaders (KOLs) is an emerging marketing strategy to promote green fashion products. However, research on the influence of KOLs on consumers' purchase intentions for green fashion products remains insufficient. Therefore, this study investigated how KOLs gained consumer trust a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-12-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2023.1296174/full |