Investigation of Individual Motivational Factors on Online Shopping
Today, businesses are getting into electronics, but despite impressive growth, global online sales figures are small and in Iran individuals have little desire to purchase from e-retailers. Therefore an attempt should be made in order to identify factors that have an impact on online shopping and In...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2012-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_29182_8694d69eb6865f0ebca98fc8995c6baf.pdf |