Analysis of the relationship between corporate identity, image and reputation of the company
For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages. Recent business circumstances (for example, the econ...
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Format: | Article |
Language: | English |
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Savez inženjera i tehničara Srbije
2021-01-01
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Series: | Tehnika |
Subjects: | |
Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0040-2176/2021/0040-21762104499V.pdf |
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author | Vuković Milovan V. Vuković Aleksandra A. Mladenović-Ranisavljević Ivana I. Urošević Snežana M. |
author_facet | Vuković Milovan V. Vuković Aleksandra A. Mladenović-Ranisavljević Ivana I. Urošević Snežana M. |
author_sort | Vuković Milovan V. |
collection | DOAJ |
description | For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages. Recent business circumstances (for example, the economic downturn due to the Covid-19 pandemy) bring new challenges for companies and their long-term survival. The aim of this paper is to review the constructs of corporate identity, corporate image and corporate reputation, and, thus, to remove or reduce the misunderstanding of the three constructs in the relevant literature. After a thorough theoretical review, some influential conceptual models were examined, pointing out the role of communication in the whole process of corporate marketing. |
first_indexed | 2024-12-17T21:12:10Z |
format | Article |
id | doaj.art-7c1540ba5cb248c180a00f422c1976d1 |
institution | Directory Open Access Journal |
issn | 0040-2176 2560-3086 |
language | English |
last_indexed | 2024-12-17T21:12:10Z |
publishDate | 2021-01-01 |
publisher | Savez inženjera i tehničara Srbije |
record_format | Article |
series | Tehnika |
spelling | doaj.art-7c1540ba5cb248c180a00f422c1976d12022-12-21T21:32:26ZengSavez inženjera i tehničara SrbijeTehnika0040-21762560-30862021-01-0176449950510.5937/tehnika2104499V0040-21762104499VAnalysis of the relationship between corporate identity, image and reputation of the companyVuković Milovan V.0https://orcid.org/0000-0003-1715-1078Vuković Aleksandra A.1Mladenović-Ranisavljević Ivana I.2https://orcid.org/0000-0002-8269-4100Urošević Snežana M.3https://orcid.org/0000-0002-6647-0449Univerzitet u Beogradu, Tehnički fakultet u Boru, Bor, SerbiaAkademija tehničko-umetničkih strukovnih studija, Visoka železnička škola, Beograd, SerbiaUniverzitet u Nišu, Tehnološki fakultet, Leskovac, SerbiaUniverzitet u Beogradu, Tehnički fakultet u Boru, Bor, SerbiaFor a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages. Recent business circumstances (for example, the economic downturn due to the Covid-19 pandemy) bring new challenges for companies and their long-term survival. The aim of this paper is to review the constructs of corporate identity, corporate image and corporate reputation, and, thus, to remove or reduce the misunderstanding of the three constructs in the relevant literature. After a thorough theoretical review, some influential conceptual models were examined, pointing out the role of communication in the whole process of corporate marketing.https://scindeks-clanci.ceon.rs/data/pdf/0040-2176/2021/0040-21762104499V.pdfcorporate identitycorporate imagecorporate reputationcommunicationcorporate marketing |
spellingShingle | Vuković Milovan V. Vuković Aleksandra A. Mladenović-Ranisavljević Ivana I. Urošević Snežana M. Analysis of the relationship between corporate identity, image and reputation of the company Tehnika corporate identity corporate image corporate reputation communication corporate marketing |
title | Analysis of the relationship between corporate identity, image and reputation of the company |
title_full | Analysis of the relationship between corporate identity, image and reputation of the company |
title_fullStr | Analysis of the relationship between corporate identity, image and reputation of the company |
title_full_unstemmed | Analysis of the relationship between corporate identity, image and reputation of the company |
title_short | Analysis of the relationship between corporate identity, image and reputation of the company |
title_sort | analysis of the relationship between corporate identity image and reputation of the company |
topic | corporate identity corporate image corporate reputation communication corporate marketing |
url | https://scindeks-clanci.ceon.rs/data/pdf/0040-2176/2021/0040-21762104499V.pdf |
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