Analysis of the relationship between corporate identity, image and reputation of the company
For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages. Recent business circumstances (for example, the econ...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Savez inženjera i tehničara Srbije
2021-01-01
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| Series: | Tehnika |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0040-2176/2021/0040-21762104499V.pdf |