Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity

Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity

This study aimed to examine the impact of information publicity on the intention of tourists to visit rural destinations in developing countries. Based on the theory of planned behavior (TPB), we examined the indirect effect of information publicity on intention to visit via subjective norms and fur...

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Bibliographic Details
Main Authors: Yunfeng Shang, Khalid Mehmood, Yaser Iftikhar, Atif Aziz, Xuedan Tao, Liting Shi
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-11-01
Series:Frontiers in Psychology
Subjects:
information publicity
social media disposition
theory of planned behavior
social media use
subjective norm
intention to visit
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.782461/full

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