The role of social media, service quality and public relation on organization image
A good Organizational Image is already known as the important factor in developing higher education organization. This research investigated the effect of marketing variables, namely Service Quality, Social Media and Public Relation, toward the Organizational Image. This research was conduc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2023-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol7/ijdns_2022_121.pdf |
| _version_ | 1811196912940875776 |
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| author | Widodo Sunaryo Bibin Rubini Ubaid Al Faruk |
| author_facet | Widodo Sunaryo Bibin Rubini Ubaid Al Faruk |
| author_sort | Widodo Sunaryo |
| collection | DOAJ |
| description | A good Organizational Image is already known as the important factor in developing higher education organization. This research investigated the effect of marketing variables, namely Service Quality, Social Media and Public Relation, toward the Organizational Image. This research was conducted at private universities located in South Tangerang City, Indonesia. The sample of this research were 715 students taken in proportional random sampling from 8 private universities. The method of data collecting from each variable used the questionnaires, and data analysis used the Path Analysis Technique which was calculated by Smart PLS-SEM program. The research findings derived conclusions that (1) Service Quality, Social Media and Public Relation have significant effect on Organizational Image, and (2) The Social Media and Service Quality have significant effect on Public Relation. Based on those findings we recommend that improving the Organizational Image should be prioritized through strengthening the Service Quality, Social Media and Public Relation activities. |
| first_indexed | 2024-04-12T01:06:36Z |
| format | Article |
| id | doaj.art-7c382705413d4d5584c08668ad268905 |
| institution | Directory Open Access Journal |
| issn | 2561-8148 2561-8156 |
| language | English |
| last_indexed | 2024-04-12T01:06:36Z |
| publishDate | 2023-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | International Journal of Data and Network Science |
| spelling | doaj.art-7c382705413d4d5584c08668ad2689052022-12-22T03:54:14ZengGrowing ScienceInternational Journal of Data and Network Science2561-81482561-81562023-01-017140541010.5267/j.ijdns.2022.9.006The role of social media, service quality and public relation on organization imageWidodo SunaryoBibin Rubini Ubaid Al Faruk A good Organizational Image is already known as the important factor in developing higher education organization. This research investigated the effect of marketing variables, namely Service Quality, Social Media and Public Relation, toward the Organizational Image. This research was conducted at private universities located in South Tangerang City, Indonesia. The sample of this research were 715 students taken in proportional random sampling from 8 private universities. The method of data collecting from each variable used the questionnaires, and data analysis used the Path Analysis Technique which was calculated by Smart PLS-SEM program. The research findings derived conclusions that (1) Service Quality, Social Media and Public Relation have significant effect on Organizational Image, and (2) The Social Media and Service Quality have significant effect on Public Relation. Based on those findings we recommend that improving the Organizational Image should be prioritized through strengthening the Service Quality, Social Media and Public Relation activities.http://www.growingscience.com/ijds/Vol7/ijdns_2022_121.pdf |
| spellingShingle | Widodo Sunaryo Bibin Rubini Ubaid Al Faruk The role of social media, service quality and public relation on organization image International Journal of Data and Network Science |
| title | The role of social media, service quality and public relation on organization image |
| title_full | The role of social media, service quality and public relation on organization image |
| title_fullStr | The role of social media, service quality and public relation on organization image |
| title_full_unstemmed | The role of social media, service quality and public relation on organization image |
| title_short | The role of social media, service quality and public relation on organization image |
| title_sort | role of social media service quality and public relation on organization image |
| url | http://www.growingscience.com/ijds/Vol7/ijdns_2022_121.pdf |
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