User OCEAN Personality Model Construction Method Using a BP Neural Network

In the era of big data, the Internet is enmeshed in people’s lives and brings conveniences to their production and lives. The analysis of user preferences and behavioral predictions of user data can provide references for optimizing information structure and improving service accuracy. According to...

Full description

Bibliographic Details
Main Authors: Xiaomei Qin, Zhixin Liu, Yuwei Liu, Shan Liu, Bo Yang, Lirong Yin, Mingzhe Liu, Wenfeng Zheng
Format: Article
Language:English
Published: MDPI AG 2022-09-01
Series:Electronics
Subjects:
Online Access:https://www.mdpi.com/2079-9292/11/19/3022
_version_ 1797479864989646848
author Xiaomei Qin
Zhixin Liu
Yuwei Liu
Shan Liu
Bo Yang
Lirong Yin
Mingzhe Liu
Wenfeng Zheng
author_facet Xiaomei Qin
Zhixin Liu
Yuwei Liu
Shan Liu
Bo Yang
Lirong Yin
Mingzhe Liu
Wenfeng Zheng
author_sort Xiaomei Qin
collection DOAJ
description In the era of big data, the Internet is enmeshed in people’s lives and brings conveniences to their production and lives. The analysis of user preferences and behavioral predictions of user data can provide references for optimizing information structure and improving service accuracy. According to the present research, user’s behavior on social networking sites has a great correlation with their personality, and the five characteristics of the OCEAN (Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism) personality model can cover all aspects of a user’s personality. It is important in identifying a user’s OCEAN personality model to analyze their digital footprints left on social networking sites and to extract the rules of users’ behavior, and then to make predictions about user behavior. In this paper, the Latent Dirichlet Allocation (LDA) topic model is first used to extract the user’s text features. Second, the extracted features are used as sample input for a BP neural network. The results of the user’s OCEAN personality model obtained by a questionnaire are used as sample output for a BP neural network. Finally, the neural network is trained. A mapping model between the probability of the user’s text topic and their OCEAN personality model is established to predict the latter. The results show that the present approach improves the efficiency and accuracy of such a prediction.
first_indexed 2024-03-09T21:51:56Z
format Article
id doaj.art-7c49a9b1f3c944c7820504b41225a32d
institution Directory Open Access Journal
issn 2079-9292
language English
last_indexed 2024-03-09T21:51:56Z
publishDate 2022-09-01
publisher MDPI AG
record_format Article
series Electronics
spelling doaj.art-7c49a9b1f3c944c7820504b41225a32d2023-11-23T20:04:58ZengMDPI AGElectronics2079-92922022-09-011119302210.3390/electronics11193022User OCEAN Personality Model Construction Method Using a BP Neural NetworkXiaomei Qin0Zhixin Liu1Yuwei Liu2Shan Liu3Bo Yang4Lirong Yin5Mingzhe Liu6Wenfeng Zheng7College of Translation Studies, Xi’an Fanyi University, Xi’an 710105, ChinaSchool of Life Science, Shaoxing University, Shaoxing 312000, ChinaSchool of Automation, University of Electronic Science and Technology of China, Chengdu 610054, ChinaSchool of Automation, University of Electronic Science and Technology of China, Chengdu 610054, ChinaSchool of Automation, University of Electronic Science and Technology of China, Chengdu 610054, ChinaDepartment of Geography and Anthropology, Louisiana State University, Baton Rouge, LA 70803, USASchool of Data Science and Artificial Intelligence, Wenzhou University of Technology, Wenzhou 325000, ChinaSchool of Automation, University of Electronic Science and Technology of China, Chengdu 610054, ChinaIn the era of big data, the Internet is enmeshed in people’s lives and brings conveniences to their production and lives. The analysis of user preferences and behavioral predictions of user data can provide references for optimizing information structure and improving service accuracy. According to the present research, user’s behavior on social networking sites has a great correlation with their personality, and the five characteristics of the OCEAN (Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism) personality model can cover all aspects of a user’s personality. It is important in identifying a user’s OCEAN personality model to analyze their digital footprints left on social networking sites and to extract the rules of users’ behavior, and then to make predictions about user behavior. In this paper, the Latent Dirichlet Allocation (LDA) topic model is first used to extract the user’s text features. Second, the extracted features are used as sample input for a BP neural network. The results of the user’s OCEAN personality model obtained by a questionnaire are used as sample output for a BP neural network. Finally, the neural network is trained. A mapping model between the probability of the user’s text topic and their OCEAN personality model is established to predict the latter. The results show that the present approach improves the efficiency and accuracy of such a prediction.https://www.mdpi.com/2079-9292/11/19/3022OCEAN personality modeldigital footprintLDA topic modelneural network
spellingShingle Xiaomei Qin
Zhixin Liu
Yuwei Liu
Shan Liu
Bo Yang
Lirong Yin
Mingzhe Liu
Wenfeng Zheng
User OCEAN Personality Model Construction Method Using a BP Neural Network
Electronics
OCEAN personality model
digital footprint
LDA topic model
neural network
title User OCEAN Personality Model Construction Method Using a BP Neural Network
title_full User OCEAN Personality Model Construction Method Using a BP Neural Network
title_fullStr User OCEAN Personality Model Construction Method Using a BP Neural Network
title_full_unstemmed User OCEAN Personality Model Construction Method Using a BP Neural Network
title_short User OCEAN Personality Model Construction Method Using a BP Neural Network
title_sort user ocean personality model construction method using a bp neural network
topic OCEAN personality model
digital footprint
LDA topic model
neural network
url https://www.mdpi.com/2079-9292/11/19/3022
work_keys_str_mv AT xiaomeiqin useroceanpersonalitymodelconstructionmethodusingabpneuralnetwork
AT zhixinliu useroceanpersonalitymodelconstructionmethodusingabpneuralnetwork
AT yuweiliu useroceanpersonalitymodelconstructionmethodusingabpneuralnetwork
AT shanliu useroceanpersonalitymodelconstructionmethodusingabpneuralnetwork
AT boyang useroceanpersonalitymodelconstructionmethodusingabpneuralnetwork
AT lirongyin useroceanpersonalitymodelconstructionmethodusingabpneuralnetwork
AT mingzheliu useroceanpersonalitymodelconstructionmethodusingabpneuralnetwork
AT wenfengzheng useroceanpersonalitymodelconstructionmethodusingabpneuralnetwork