Income generation strategy in the overall hierarchy of business strategy
To comply with claims of a modern economy significantly increases the role of strategic revenue management in enterprises, and in the first place, strategic management of income generation. The concept of an income generation strategy is not disclosed in the scientific literature, in this connection...
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| Format: | Article |
| Language: | English |
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Zhytomyr State Technological University
2015-03-01
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| Series: | Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki |
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| Online Access: | http://ven.ztu.edu.ua/article/view/50185 |
| _version_ | 1818329828710940672 |
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| author | S.V. Shastun |
| author_facet | S.V. Shastun |
| author_sort | S.V. Shastun |
| collection | DOAJ |
| description | To comply with claims of a modern economy significantly increases the role of strategic revenue management in enterprises, and in the first place, strategic management of income generation. The concept of an income generation strategy is not disclosed in the scientific literature, in this connection in article describes and analyzes the main concepts which are similar in content to the category of income generation strategy of enterprises (strategy analysis of income, revenue strategy, development strategy of income). Defines the role and importance of income generation strategy in modern management practices and presented the author's definition of income generation strategy. In article considered income generation strategy a compared to financial strategy of the enterprise and proved the difference between them. Show the position of income generation strategy in the hierarchy of strategies of enterprises and spheres of influence at all levels of the company. Income generation strategy described as interlevel, components of which are elements of all the functional and resource strategies and established a direct and feedback between the income generation strategy and corporate, competitive, functional and resource strategy. |
| first_indexed | 2024-12-13T12:54:16Z |
| format | Article |
| id | doaj.art-7c83defdfbf947e4ba4a76a019d4a32a |
| institution | Directory Open Access Journal |
| issn | 1728-4236 1728-4236 |
| language | English |
| last_indexed | 2024-12-13T12:54:16Z |
| publishDate | 2015-03-01 |
| publisher | Zhytomyr State Technological University |
| record_format | Article |
| series | Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki |
| spelling | doaj.art-7c83defdfbf947e4ba4a76a019d4a32a2022-12-21T23:45:15ZengZhytomyr State Technological UniversityVìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki1728-42361728-42362015-03-01171159164Income generation strategy in the overall hierarchy of business strategyS.V. Shastun To comply with claims of a modern economy significantly increases the role of strategic revenue management in enterprises, and in the first place, strategic management of income generation. The concept of an income generation strategy is not disclosed in the scientific literature, in this connection in article describes and analyzes the main concepts which are similar in content to the category of income generation strategy of enterprises (strategy analysis of income, revenue strategy, development strategy of income). Defines the role and importance of income generation strategy in modern management practices and presented the author's definition of income generation strategy. In article considered income generation strategy a compared to financial strategy of the enterprise and proved the difference between them. Show the position of income generation strategy in the hierarchy of strategies of enterprises and spheres of influence at all levels of the company. Income generation strategy described as interlevel, components of which are elements of all the functional and resource strategies and established a direct and feedback between the income generation strategy and corporate, competitive, functional and resource strategy.http://ven.ztu.edu.ua/article/view/50185incomeformation of incomesstrategymanagementfinancial strategycompetitive strategyfunctional strategycorporate strategy |
| spellingShingle | S.V. Shastun Income generation strategy in the overall hierarchy of business strategy Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki income formation of incomes strategy management financial strategy competitive strategy functional strategy corporate strategy |
| title | Income generation strategy in the overall hierarchy of business strategy |
| title_full | Income generation strategy in the overall hierarchy of business strategy |
| title_fullStr | Income generation strategy in the overall hierarchy of business strategy |
| title_full_unstemmed | Income generation strategy in the overall hierarchy of business strategy |
| title_short | Income generation strategy in the overall hierarchy of business strategy |
| title_sort | income generation strategy in the overall hierarchy of business strategy |
| topic | income formation of incomes strategy management financial strategy competitive strategy functional strategy corporate strategy |
| url | http://ven.ztu.edu.ua/article/view/50185 |
| work_keys_str_mv | AT svshastun incomegenerationstrategyintheoverallhierarchyofbusinessstrategy |