IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION
The technology of search optimization as one of elements of the digital marketing directed to increases in volume of Internet sales at the present stage of development of economy has been analyzed. The details of the process of drawing up an algorithm of search optimization of the website including...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2019-03-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1252 |
| _version_ | 1797244003148627968 |
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| author | N. Kazakova L. Mikhailova A. Sazonov |
| author_facet | N. Kazakova L. Mikhailova A. Sazonov |
| author_sort | N. Kazakova |
| collection | DOAJ |
| description | The technology of search optimization as one of elements of the digital marketing directed to increases in volume of Internet sales at the present stage of development of economy has been analyzed. The details of the process of drawing up an algorithm of search optimization of the website including necessary actions for carrying out internal and external optimization have been presented. The comparison of different types of optimization has been proved. In the conclusion process of work with information necessary for improvement of content of the website and optimization of sales propositions has been considered. |
| first_indexed | 2024-03-08T04:22:21Z |
| format | Article |
| id | doaj.art-7c8e96c7389a4cc89e91e410215f3988 |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2024-04-24T19:04:06Z |
| publishDate | 2019-03-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-7c8e96c7389a4cc89e91e410215f39882024-03-26T14:22:57ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152019-03-0101515410.26425/1816-4277-2019-1-51-541251IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATIONN. Kazakova0L. Mikhailova1A. Sazonov2Moscow Aviation Institute (National Research University)Moscow Aviation Institute (National Research University)Moscow Aviation Institute (National Research University)The technology of search optimization as one of elements of the digital marketing directed to increases in volume of Internet sales at the present stage of development of economy has been analyzed. The details of the process of drawing up an algorithm of search optimization of the website including necessary actions for carrying out internal and external optimization have been presented. The comparison of different types of optimization has been proved. In the conclusion process of work with information necessary for improvement of content of the website and optimization of sales propositions has been considered.https://vestnik.guu.ru/jour/article/view/1252search optimizationmanagement of the clientsystem of digital marketingcomponents of digital marketingtechnology of marketing influence |
| spellingShingle | N. Kazakova L. Mikhailova A. Sazonov IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION Вестник университета search optimization management of the client system of digital marketing components of digital marketing technology of marketing influence |
| title | IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION |
| title_full | IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION |
| title_fullStr | IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION |
| title_full_unstemmed | IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION |
| title_short | IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION |
| title_sort | improvement of technology of sales on the basis of use of mechanisms of search optimization |
| topic | search optimization management of the client system of digital marketing components of digital marketing technology of marketing influence |
| url | https://vestnik.guu.ru/jour/article/view/1252 |
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