The ambivalent spectacle: A critical inquiry on Web 2.0 media and alienation
In this paper we test the limits of one of the more influential critical inquiries linking media to Marx’s notion of alienation: Guy Debord’s Society of the Spectacle as applied to web 2.0 media landscapes. While in need of qualification and historicization to interpret web 2.0 media, we argue that...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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New Proposals Publishing Society
2016-11-01
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| Series: | New Proposals |
| Subjects: | |
| Online Access: | https://ojs.library.ubc.ca/index.php/newproposals/article/view/187652 |
| _version_ | 1818349074937544704 |
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| author | Ailesha Lynn Ringer Marco Briziarelli |
| author_facet | Ailesha Lynn Ringer Marco Briziarelli |
| author_sort | Ailesha Lynn Ringer |
| collection | DOAJ |
| description | In this paper we test the limits of one of the more influential critical inquiries linking media to Marx’s notion of alienation: Guy Debord’s Society of the Spectacle as applied to web 2.0 media landscapes. While in need of qualification and historicization to interpret web 2.0 media, we argue that the idea of the Spectacle provides a useful holistic perspective capable of reconciling the ambivalent phenomena of alienation that can be found in this new context. Thereafter, by exploring how web 2.0 media practices are consistently tied to labor and value creation, we argue in favor of a materialist approach to media, which treats means of communication as a means of production. Furthermore, we contend that in the new media landscape, Debord’s Spectacle becomes a useful heuristic for understanding (new) mediation as alienation, what we term, ‘Spectacle 2.0.’ |
| first_indexed | 2024-12-13T18:00:11Z |
| format | Article |
| id | doaj.art-7c8feb90d144442588e10f9709ee35e2 |
| institution | Directory Open Access Journal |
| issn | 1715-6718 |
| language | English |
| last_indexed | 2024-12-13T18:00:11Z |
| publishDate | 2016-11-01 |
| publisher | New Proposals Publishing Society |
| record_format | Article |
| series | New Proposals |
| spelling | doaj.art-7c8feb90d144442588e10f9709ee35e22022-12-21T23:36:14ZengNew Proposals Publishing SocietyNew Proposals1715-67182016-11-0191The ambivalent spectacle: A critical inquiry on Web 2.0 media and alienationAilesha Lynn Ringer0Marco Briziarelli1University of New MexicoUniversity of New MexicoIn this paper we test the limits of one of the more influential critical inquiries linking media to Marx’s notion of alienation: Guy Debord’s Society of the Spectacle as applied to web 2.0 media landscapes. While in need of qualification and historicization to interpret web 2.0 media, we argue that the idea of the Spectacle provides a useful holistic perspective capable of reconciling the ambivalent phenomena of alienation that can be found in this new context. Thereafter, by exploring how web 2.0 media practices are consistently tied to labor and value creation, we argue in favor of a materialist approach to media, which treats means of communication as a means of production. Furthermore, we contend that in the new media landscape, Debord’s Spectacle becomes a useful heuristic for understanding (new) mediation as alienation, what we term, ‘Spectacle 2.0.’https://ojs.library.ubc.ca/index.php/newproposals/article/view/187652new mediaGuy DebordKarl Marxalienationspectacle |
| spellingShingle | Ailesha Lynn Ringer Marco Briziarelli The ambivalent spectacle: A critical inquiry on Web 2.0 media and alienation New Proposals new media Guy Debord Karl Marx alienation spectacle |
| title | The ambivalent spectacle: A critical inquiry on Web 2.0 media and alienation |
| title_full | The ambivalent spectacle: A critical inquiry on Web 2.0 media and alienation |
| title_fullStr | The ambivalent spectacle: A critical inquiry on Web 2.0 media and alienation |
| title_full_unstemmed | The ambivalent spectacle: A critical inquiry on Web 2.0 media and alienation |
| title_short | The ambivalent spectacle: A critical inquiry on Web 2.0 media and alienation |
| title_sort | ambivalent spectacle a critical inquiry on web 2 0 media and alienation |
| topic | new media Guy Debord Karl Marx alienation spectacle |
| url | https://ojs.library.ubc.ca/index.php/newproposals/article/view/187652 |
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