Profile identification and characterization of risk perceptions and preventive behaviors during the COVID-19 pandemic: A latent profile analysis
In a public health crisis, communication plays a vital role in making sure policies and recommendations from the government level get disseminated accurately to its people and is only considered as effective when the public accepts, supports, complies to, and engages in policies or behaves as per go...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-02-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1085208/full |
| _version_ | 1797902892362891264 |
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| author | Yi Xuan Ong Hye Kyung Kim Benjamin O. Pelzer Ying Ying Tan Wee Ping Lim Annabelle Kai Lin Chua Bei Yi Koh |
| author_facet | Yi Xuan Ong Hye Kyung Kim Benjamin O. Pelzer Ying Ying Tan Wee Ping Lim Annabelle Kai Lin Chua Bei Yi Koh |
| author_sort | Yi Xuan Ong |
| collection | DOAJ |
| description | In a public health crisis, communication plays a vital role in making sure policies and recommendations from the government level get disseminated accurately to its people and is only considered as effective when the public accepts, supports, complies to, and engages in policies or behaves as per governments’ recommendations. Adopting the multivariate audience segmentation strategy for health communication, this study uses a data-driven analytical method to (1) identify audience segments of public health crisis communication in Singapore based on knowledge, risk perception, emotional responses, and preventive behaviors; and (2) characterize each audience segment according to demographic factors, personality traits, information processing styles, and health information preferences. Results (N = 2033) from a web-based questionnaire executed in August 2021 have identified three audience segments: the less-concerned (n = 650), the risk-anxious (n = 142), and the risk-majority (n = 1,241). This study offers insights to how audiences of public health crisis communication perceive, process, and respond to information directed to them during the pandemic, thereby informing policy makers to tailor more targeted public health communication interventions in promoting positive attitude and behavior change. |
| first_indexed | 2024-04-10T09:24:26Z |
| format | Article |
| id | doaj.art-7ca58064b43544a580a22b145e4bde30 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-10T09:24:26Z |
| publishDate | 2023-02-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-7ca58064b43544a580a22b145e4bde302023-02-20T06:54:33ZengFrontiers Media S.A.Frontiers in Psychology1664-10782023-02-011410.3389/fpsyg.2023.10852081085208Profile identification and characterization of risk perceptions and preventive behaviors during the COVID-19 pandemic: A latent profile analysisYi Xuan Ong0Hye Kyung Kim1Benjamin O. Pelzer2Ying Ying Tan3Wee Ping Lim4Annabelle Kai Lin Chua5Bei Yi Koh6Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, SingaporeWee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, SingaporeWee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, SingaporeDSO National Laboratories, Singapore, SingaporeDSO National Laboratories, Singapore, SingaporeDSO National Laboratories, Singapore, SingaporeDSO National Laboratories, Singapore, SingaporeIn a public health crisis, communication plays a vital role in making sure policies and recommendations from the government level get disseminated accurately to its people and is only considered as effective when the public accepts, supports, complies to, and engages in policies or behaves as per governments’ recommendations. Adopting the multivariate audience segmentation strategy for health communication, this study uses a data-driven analytical method to (1) identify audience segments of public health crisis communication in Singapore based on knowledge, risk perception, emotional responses, and preventive behaviors; and (2) characterize each audience segment according to demographic factors, personality traits, information processing styles, and health information preferences. Results (N = 2033) from a web-based questionnaire executed in August 2021 have identified three audience segments: the less-concerned (n = 650), the risk-anxious (n = 142), and the risk-majority (n = 1,241). This study offers insights to how audiences of public health crisis communication perceive, process, and respond to information directed to them during the pandemic, thereby informing policy makers to tailor more targeted public health communication interventions in promoting positive attitude and behavior change.https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1085208/fullaudience segmentationpandemic communicationrisk perceptionbig five personality traitshealth information preferences |
| spellingShingle | Yi Xuan Ong Hye Kyung Kim Benjamin O. Pelzer Ying Ying Tan Wee Ping Lim Annabelle Kai Lin Chua Bei Yi Koh Profile identification and characterization of risk perceptions and preventive behaviors during the COVID-19 pandemic: A latent profile analysis Frontiers in Psychology audience segmentation pandemic communication risk perception big five personality traits health information preferences |
| title | Profile identification and characterization of risk perceptions and preventive behaviors during the COVID-19 pandemic: A latent profile analysis |
| title_full | Profile identification and characterization of risk perceptions and preventive behaviors during the COVID-19 pandemic: A latent profile analysis |
| title_fullStr | Profile identification and characterization of risk perceptions and preventive behaviors during the COVID-19 pandemic: A latent profile analysis |
| title_full_unstemmed | Profile identification and characterization of risk perceptions and preventive behaviors during the COVID-19 pandemic: A latent profile analysis |
| title_short | Profile identification and characterization of risk perceptions and preventive behaviors during the COVID-19 pandemic: A latent profile analysis |
| title_sort | profile identification and characterization of risk perceptions and preventive behaviors during the covid 19 pandemic a latent profile analysis |
| topic | audience segmentation pandemic communication risk perception big five personality traits health information preferences |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1085208/full |
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