| Summary: | Promoting the use of recycled water is an effective way to solve the problem of urban water shortage. In order to promote the utilization of recycled water, this study identified the influential factors determining the differences between willingness and behavior to use recycled water for toilet flushing. Binary logistic regression models of willingness and behavior were analyzed and the data came from 1195 Beijing residents in communities where recycled water was available for toilet flushing. The results are as follows: First, the proportion of those willing to use recycled water (92%) was significantly higher than those who actually did so (35.2%); thus, higher willingness to use recycled water did not necessarily lead to higher using behavior. Second, different factors influenced willingness and behavior, with the willingness mainly influenced by cognitive and attitudinal factors, and the behavior dependent on external environmental factors such as the convenience of installation and promotion measures. Third, the convenience of the installation of recycled water facilities is the most important factor influencing both willingness and behavior, and inconvenient facilities are the main factor hindering the use of recycled water.
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