Research on the Evaluation of the Effect of Tourism Revitalization of Intangible Cultural Heritage in China in the Context of New Media

In this paper, a tourism revitalization model of intangible cultural heritage is constructed, and firstly, feature factors are extracted and multivariate features are combined using methods such as kernel density estimation to provide support for reliable prediction. Then decompose the MLP network s...

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Main Authors: Chen Zegeng, Fu Shimin
Format: Article
Language:English
Published: Sciendo 2024-01-01
Series:Applied Mathematics and Nonlinear Sciences
Subjects:
Online Access:https://doi.org/10.2478/amns.2023.2.00518
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author Chen Zegeng
Fu Shimin
author_facet Chen Zegeng
Fu Shimin
author_sort Chen Zegeng
collection DOAJ
description In this paper, a tourism revitalization model of intangible cultural heritage is constructed, and firstly, feature factors are extracted and multivariate features are combined using methods such as kernel density estimation to provide support for reliable prediction. Then decompose the MLP network structure, i.e. multilayer perceptron, and use Sigmoid function as the activation function. The importance of the feature factors is calculated using the random forest algorithm, and the collected tourism data are mined for the relationship between intangible cultural heritage and tourism revitalization to obtain the residual mean square of out-of-bag data. Finally, the coupling coordination degree is used to derive the development of ICH and tourism revitalization. The experimental results showed that 78% of the tourists were moderately to highly involved in the interactive participation of ICH, and only 22% were not interested in it. Therefore, the combination of ICH tourism and new media may become a new way of communication, allowing more general public to have the opportunity to approach and know ICH tourism.
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spelling doaj.art-7cee340ba4af4b86a7d88df78b0747e82024-01-29T08:52:33ZengSciendoApplied Mathematics and Nonlinear Sciences2444-86562024-01-019110.2478/amns.2023.2.00518Research on the Evaluation of the Effect of Tourism Revitalization of Intangible Cultural Heritage in China in the Context of New MediaChen Zegeng0Fu Shimin11Department of Social Communications and Museum - Tourism Activities, Kharkov State Academy of Culture, Kharkiv, Kharkiv Oblast, 610000, Ukraine.2Department of Educational and Scientific Institute of Pedagogy, Vinnytsia State Pedagogical University, Vinnytsia, Vinnytsia Oblast, 21000, Ukraine.In this paper, a tourism revitalization model of intangible cultural heritage is constructed, and firstly, feature factors are extracted and multivariate features are combined using methods such as kernel density estimation to provide support for reliable prediction. Then decompose the MLP network structure, i.e. multilayer perceptron, and use Sigmoid function as the activation function. The importance of the feature factors is calculated using the random forest algorithm, and the collected tourism data are mined for the relationship between intangible cultural heritage and tourism revitalization to obtain the residual mean square of out-of-bag data. Finally, the coupling coordination degree is used to derive the development of ICH and tourism revitalization. The experimental results showed that 78% of the tourists were moderately to highly involved in the interactive participation of ICH, and only 22% were not interested in it. Therefore, the combination of ICH tourism and new media may become a new way of communication, allowing more general public to have the opportunity to approach and know ICH tourism.https://doi.org/10.2478/amns.2023.2.00518tourism revitalization modelkernel density estimationfeature factorsigmoid functionrandom forest algorithm01a13
spellingShingle Chen Zegeng
Fu Shimin
Research on the Evaluation of the Effect of Tourism Revitalization of Intangible Cultural Heritage in China in the Context of New Media
Applied Mathematics and Nonlinear Sciences
tourism revitalization model
kernel density estimation
feature factor
sigmoid function
random forest algorithm
01a13
title Research on the Evaluation of the Effect of Tourism Revitalization of Intangible Cultural Heritage in China in the Context of New Media
title_full Research on the Evaluation of the Effect of Tourism Revitalization of Intangible Cultural Heritage in China in the Context of New Media
title_fullStr Research on the Evaluation of the Effect of Tourism Revitalization of Intangible Cultural Heritage in China in the Context of New Media
title_full_unstemmed Research on the Evaluation of the Effect of Tourism Revitalization of Intangible Cultural Heritage in China in the Context of New Media
title_short Research on the Evaluation of the Effect of Tourism Revitalization of Intangible Cultural Heritage in China in the Context of New Media
title_sort research on the evaluation of the effect of tourism revitalization of intangible cultural heritage in china in the context of new media
topic tourism revitalization model
kernel density estimation
feature factor
sigmoid function
random forest algorithm
01a13
url https://doi.org/10.2478/amns.2023.2.00518
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